Callie Koch
Dallas,TX
Summary
Operations-focused marketing, sales, and administrative professional with over six years of experience in retail, customer service, and administrative support. Known for being highly organized, detail oriented, and reliable, with hands-on experience coordinating assets, supporting events, creating visual presentations, and working directly with clients. Long-time artist with a strong passion for creative spaces and the art community.
Overview
10
10
years of professional experience
Work History
Marketing Operations Manager
Resultant
01.2025 - Current
- Project manage our brand and marketing teams 3-week agile content sprints, facilitating communications with freelance designers, writers, and internal team members to ensure clear alignment on goals and identify and prevent roadblocks. This year, I re-structured our marketing teams content sprints and improved task completion rate from ~30% to ~75% for each sprint while instilling a point system to track what we once thought un-trackable.
- Manage website operations and strategic initiatives in both WordPress and HubSpot, optimizing for SEO and conversions, analyzing and maintaining GA4 as well as Looker studio, and cooperating with a freelance developer to complete all big-picture projects.
- Developed and managed a whole team effort to identify and document missing standard operating procedures (SOPs), streamlining onboarding and enabling new marketing team members to integrate more efficiently.
- Manage all company social media platforms in coordination with internal communications team. Increased average engagement rate from 3% to 16% by evolving platform strategy and optimizing post formats, timing, and messaging.
Marketing Specialist
Resultant
01.2021 - 01.2025
- Worked with marketing and communications team to enhance brand authority and recognition across multiple social media platforms.
- Created internal and client-facing presentations and marketing materials to visually showcase offerings.
- Supported campaign execution in HubSpot Marketing Hub: built email campaigns, landing pages, lists, forms, and workflows aligned to lead generation goals.
- Assisted with both internal events and external conferences, tracking arrival and departure of all event assets, developing creative materials, and coordinating other logistics.
- Developed and maintained a content tracking system to ensure consistency and up-to-date content across the organization.
Marketing Intern
Teknion Data Solutions
06.2021 - 08.2021
Marketing Assistant
Teknion Data Solutions
08.2021 - 01.2021
Retail Sales Associate
Landry Kate Boutique
05.2016 - 08.2020
- Delivered personalized customer service in a boutique retail environment.
- Assisted clients with styling and product selection, building strong relationships and repeat customers.
- Supported store operations including opening/closing procedures and stock management
- Implemented visual merchandising strategies to maximize product visibility and appeal for optimal promotion.
Retail Sales Associate
E Leighs Boutique
05.2018 - 08.2019
- Provided high-end customer service with attention to presentation and detail.
- Assisted with inventory organization and visual merchandising.
- Processed transactions efficiently using point-of-sale systems, minimizing wait times for customers at checkout.
Education
B.S.B.A - Marketing
Sam W. Walton College of Business
05.2021
Vice President of Public Relations
Kappa Delta Zeta Gamma
Skills
- Marketing
- Customer service
- Retail sales
- Artistic vision
- Personal artwork sales
- Social Media
- Event Coordination
- Operations coordination
- Google Workspace
- Adobe Photoshop
- Canva
- Microsoft Word and Excel
Timeline
Marketing Operations Manager
Resultant
01.2025 - Current
Marketing Assistant
Teknion Data Solutions
08.2021 - 01.2021
Marketing Intern
Teknion Data Solutions
06.2021 - 08.2021
Marketing Specialist
Resultant
01.2021 - 01.2025
Retail Sales Associate
E Leighs Boutique
05.2018 - 08.2019
Retail Sales Associate
Landry Kate Boutique
05.2016 - 08.2020
B.S.B.A - Marketing
Sam W. Walton College of Business
Vice President of Public Relations
Kappa Delta Zeta Gamma