Callie Purcell
Redondo Beach
Summary
Dynamic marketing professional with a proven track record at Berkshire Hathaway, skilled in social media marketing and relationship building. Successfully enhanced client engagement through innovative strategies, resulting in increased customer satisfaction. Adept at project oversight and team collaboration with Driftwood Properties, with a strong focus on branding and digital marketing initiatives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Assistant
Driftwood Properties
05.2025 - Current
- Developed and executed marketing campaigns to enhance brand visibility and client engagement.
- Coordinated social media strategy, increasing online presence and audience interaction.
- Conducted market research to identify emerging trends and customer preferences.
- Assisted in the preparation of promotional materials and presentations for property listings.
First Mate and Bartender
Santa Barbara Sailing Center
01.2025 - Current
- Assisted captain with route planning and execution, optimizing sailing efficiency and time management.
- Monitored onboard equipment functionality, performing routine maintenance to enhance operational readiness.
- Trained new crew members on safety protocols and sailing techniques, fostering a culture of teamwork and competence.
- Collaborated with the captain to develop emergency response strategies, improving crew preparedness for unexpected situations.
- Addressed guest needs, questions, or concerns to create optimum experience onboard.
Marketing and Client Relations Manager
Berkshire Hathaway, The Walsmith Group
08.2024 - 05.2025
- Developed and implemented client engagement strategies to enhance customer satisfaction and retention.
- Fostered strong relationships with key clients, addressing concerns and resolving issues promptly.
- Collaborated with sales teams to align service delivery with client expectations and business objectives.
- Led training sessions for team members on best practices in client communication and relationship management.
Social Media Manager/Camp Counselor
Champ Camp
05.2023 - 09.2024
- Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to align social media campaigns with marketing objectives and product launches.
- Mentored junior team members on best practices in social media management and brand voice consistency.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Supervised campers, ensuring safety and adherence to camp policies.
- Developed and implemented engaging outdoor activities promoting teamwork and personal growth.
Director of Operations
Berkshire Hathaway, The Walsmith Group
04.2024 - 08.2024
- Streamlined operational processes to enhance efficiency and reduce costs.
- Led cross-functional teams in implementing strategic initiatives for process improvement.
- Developed and enforced standard operating procedures to ensure compliance and quality control.
- Analyzed operational data to identify trends and drive decision-making for resource allocation.
Family Assistant
The Jordan Family
01.2024 - 08.2024
- Communicated effectively with parents to address concerns and adapt strategies as needed.
- Organized family events and activities, promoting engagement and quality time among members.
- Streamlined household tasks through effective prioritization, contributing to overall family harmony.
- Assisted with daily household tasks for a smoother family routine, including meal preparation and laundry duties.
- Supported busy parents with personal errands such as grocery shopping, dry cleaning pick-ups, or appointment scheduling.
Family Assistant
The Young Family
06.2021 - 08.2023
- Coordinated daily activities and schedules for family members to enhance efficiency and organization.
- Managed household inventory, ensuring availability of essential supplies and timely restocking.
- Developed and implemented routines that improved children's homework completion and study habits.
- Assisted with transportation logistics, facilitating safe travel to appointments and events.
- Provided childcare support, fostering a nurturing environment for emotional and educational growth.
Sales Associate
Wright's
08.2020 - 05.2022
- Assisted customers with product selection and inquiries.
- Maintained store presentation standards and organized merchandise displays.
- Processed transactions accurately using point-of-sale systems.
- Collaborated with team members to enhance customer service experiences.
- Learned inventory management procedures to support stock replenishment efforts.
- Supported promotional activities to drive sales and customer engagement.
Education
Bachelor of Arts - Communication
University of California, Santa Barbara
Santa Barbara, CA06-2026
Associate of Arts - Communication
Santa Barbara City College
Santa Barbara, CA08-2022
Skills
- Relationship building
- Social media marketing
- Customer engagement
- Social media platforms
- Organization, prioritizing, and multi-tasking
- Time management
- Team collaboration
- Marketing strategies
- Branding
- Flexible and adaptable
- Digital marketing
- Customer service
- Video editing
- Content scheduling
- Event coordination
- Sales expertise
- Project oversight
- SEO optimization
Certification
Technology Management Certificate
Timeline
Marketing Assistant
Driftwood Properties
05.2025 - Current
First Mate and Bartender
Santa Barbara Sailing Center
01.2025 - Current
Marketing and Client Relations Manager
Berkshire Hathaway, The Walsmith Group
08.2024 - 05.2025
Director of Operations
Berkshire Hathaway, The Walsmith Group
04.2024 - 08.2024
Family Assistant
The Jordan Family
01.2024 - 08.2024
Social Media Manager/Camp Counselor
Champ Camp
05.2023 - 09.2024
Family Assistant
The Young Family
06.2021 - 08.2023
Sales Associate
Wright's
08.2020 - 05.2022
Bachelor of Arts - Communication
University of California, Santa Barbara
Associate of Arts - Communication
Santa Barbara City College