CALY ALLEN
Conway,AR
Summary
Creative and highly educated marketing professional with career built on success in social media and networking. Driven and dedicated and offering polished skills in communication, strategy and research. Successful helping companies reach more revenue-producing clients across multiple social media platforms.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Specialist
MartinFederal
10.2020 - Current
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Created social media toolbox for Army National Guard Soldiers to utilize across the 54 states and territories to assist in military recruiting mission.
- Designed social media lessons and course materials as well as supported implementation.
- Developed virtual recruiter pilot program with social media influencers for the National Guard Bureau
- Completed Army National Guard's SQI4 (Non-Career Recruiter) Course, Training Developer Course, and Instructor Course
- Developed creative approaches to video production to create unique and engaging content.
- Photographed high-quality images for various digital projects.
- Collaborated with marketing team members to learn new tasks and determine best tactics for solving challenges.
Adjunct Professor of Communication
Central Baptist College
07.2019 - 05.2023
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation with 100% passing rate.
- Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
- Taught video production, social media, and broadcasting courses, providing instruction to undergraduate students.
- Collaborated with department head to create dynamic, ongoing curriculum development, and instruction improvement program.
Graduate Assistant/Station Manager KXRJ 91
Arkansas Tech University
01.2017 - 12.2018
- Administered coursework, graded assignments and provided constructive feedback.
- Kept classes focused on academic and intellectual discussions to further students' critical thinking skills as well as understanding of the materials presented.
- Prepared daily schedules for personnel and equipment to foster smooth functioning of broadcast.
- Monitored and reviewed programming to guarantee met schedules, guidelines and quality performances, resulting in shows with minimal errors.
Sport Producer
Arkansas Tech University
08.2015 - 12.2018
- Managed team's coverage of Arkansas Tech athletics including basketball, football, volleyball, baseball and softball.
- Managed day-to-day AV operations, supervising equipment removal and return.
- Working all aspects of production including switcher, instant replay, CG and Edirol, and camera.
- Hired, trained and managed production staff and crew members to build highly qualified team and boost overall performance.
Sports Broadcasting Intern
KYTX CBS
05.2015 - 07.2015
- Reported on high school and college athletic events and programs to provide interesting sports stories.
- Participated in editorial meetings to discuss story ideas and content.
- Compiled game summaries by reporting scores, inputting team schedules and updating team and individual statistics.
- Reported from field locations and wrote stories under tight deadlines.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
Education
Master of Arts - Multi-Media Journalism
Arkansas Tech University
Russellville, AR12.2018
Bachelor of Arts - Journalism, Broadcast
Arkansas Tech University
Russellville, AR12.2016
Skills
- Adobe Creative Cloud Software
- Managing production teams
- Interviewing
- Social media platforms
- Communications
- Curriculum development
- Training Developer, Instructor and Recruiting Certification
- Content Management
Websites
Certification
- Non-Career Recruiter Training - Jun 2021
- Training Developers Training - Nov 2021
- Instructor Training - Oct 2022
References
MSG Christopher Larsson
Chief of Training and Development
National Guard Strength Maintenance Training Battalion
Camp Robinson, North Little Rock, AR 72801
Phone: (269)615-2477 Email: christopher.l.larsson.mil@army.mil
Michael Treat
College Minister, Central Baptist Church
3333 Dave Ward Drive, Conway, AR, 72034
Phone: (501)514-4407 Email: michaelt@conwaycentralchurch.org
Billy Reeder
Freelance Journalist
www.billyreeder.com
Phone: (479)970-5860 Email: wreeder@atu.edu
Timeline
Social Media Specialist
MartinFederal
10.2020 - Current
Adjunct Professor of Communication
Central Baptist College
07.2019 - 05.2023
Graduate Assistant/Station Manager KXRJ 91
Arkansas Tech University
01.2017 - 12.2018
Sport Producer
Arkansas Tech University
08.2015 - 12.2018
Sports Broadcasting Intern
KYTX CBS
05.2015 - 07.2015
Master of Arts - Multi-Media Journalism
Arkansas Tech University
Bachelor of Arts - Journalism, Broadcast
Arkansas Tech University
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