Cameron Porter
Wenham,MA
Summary
Dynamic leader with a proven track record in advertising sales and business management, notably at Walmart and Wayfair. Excelled in strategic planning and cross-functional collaboration, consistently achieving over 100% of quarterly sales goals and driving a +114.6% YTD YoY growth at Walmart Connect. Skilled in data-driven decision-making and adept at navigating complex environments, demonstrating a hunter sakes mentality and exceptional problem-solving abilities.
Overview
9
9
years of professional experience
Work History
Senior Manager - Advertising Sales
Walmart Connect
04.2022 - Current
- Sell and manage all advertising investment for Home Categories on Walmart. Key focuses include: Mattresses, Casegoods Furniture, Rugs, and Decor.
- Consistently hit quarterly sales goals with an average land of 107% to goal
- 2024 YTD Book of Business +114.6% YoY
- Manage large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives within the industry.
- Demonstrated adaptability in navigating complex situations or rapidly changing environments with ease.
Manager - Advertising Sales
Wayfair
08.2020 - 04.2022
- Sold and managed all advertising investment within the Furniture & Decor vertical on Wayfair.com.
- Worked with a book of +70 suppliers with 25 being high-need.
- Consistently hit +100% of quarterly sales goals.
- Worked tirelessly with contacts in Category Management to educate and prove to merchants why advertising is important although it didn't hit their own P&L.
Owner & Operator
Swanky Shells
06.2020 - 03.2022
- Built a business out of a crafting hobby.
- Reached +$100k in revenue in first year of selling.
- Learned to code to create functional and easy-to-navigate website.
- Managed day-to-day business operations along with social media marketing.
Senior Associate - Advertising Sales
Wayfair
06.2019 - 07.2020
- Sold and managed all advertising investment for Baby & Kids and Home Decor verticals on Wayfair.
- Consistently hit +100% of quarterly sales goals.
- Worked tirelessly with contacts in Category Management to educate and prove to merchants why advertising is important although it didn't hit their own P&L.
Senior Associate - Category Management, Youth
Wayfair
08.2018 - 05.2019
- Managed the business and revenue of all suppliers within the Nursery vertical on Wayfair.com
Associate - Category Management, Youth
Wayfair
03.2017 - 08.2018
- Managed the business and revenue of all suppliers within the Kids Furniture vertical on Wayfair.com
Buyer
Wayfair
04.2016 - 03.2017
- Built long-term supplier relationships with vendors to establish placement and sales on Wayfair.com.
- Analyzed sales and inventory data to determine inventory needs.
Education
Bachelor of Arts - Double Major - Art History & American History
Bates College
Lewiston, ME05-2015
High School Diploma -
Hamden Hall Country Day School
Hamden06-2011
Skills
- Hunter Mentality Sales Drive
- Strategic Planning
- Cross-Functional Collaboration
- Business Management
- Cross-functional Team Coordination
- Data-driven decision-making
- Troubleshooting and problem resolution
Timeline
Senior Manager - Advertising Sales
Walmart Connect
04.2022 - Current
Manager - Advertising Sales
Wayfair
08.2020 - 04.2022
Owner & Operator
Swanky Shells
06.2020 - 03.2022
Senior Associate - Advertising Sales
Wayfair
06.2019 - 07.2020
Senior Associate - Category Management, Youth
Wayfair
08.2018 - 05.2019
Associate - Category Management, Youth
Wayfair
03.2017 - 08.2018
Buyer
Wayfair
04.2016 - 03.2017
Bachelor of Arts - Double Major - Art History & American History
Bates College
High School Diploma -
Hamden Hall Country Day School
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