Candice Ford
Tavares,FL
Summary
Dynamic and results-oriented Broker Sales Representative, Auctioneer, and Antique Dealer with a proven track record as a self taught antiquarian specializing in jewelry. Expert in negotiation and social media marketing, I have successfully expanded client bases and secured advantageous deals, achieving high client retention and satisfaction. Skilled in objection handling and market trend expertise, I consistently exceed sales targets and foster long-term professional relationships in an ever chaining industry of market trends that are in high demand.
Overview
2025
2025
years of professional experience
Work History
Broker Sales Representative
Self Employed Services
- Managed multiple accounts simultaneously while maintaining attention to detail and accuracy in all transactions.
- Initiated and developed partnerships with other industry professionals, resulting in mutually beneficial referral relationships.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Negotiated favorable terms for clients during transactions, securing advantageous deals and fostering long-term loyalty.
- Leveraged strong communication skills to build trust with clients and maintain high levels of retention over time.
Auctioneer
Self Employed Services
Antique Dealer
Self Employed Services
11.2016 - 07.2024
- Organized successful auctions to sell high-value items to discerning collectors worldwide.
- Expanded client base by implementing targeted marketing strategies using both online and offline channels.
- Increased bidder participation by developing engaging and informative social media strategies.
- Presented professional image consistent with company's brand values.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Worked with vendors to facilitate specialty auctions of items from out of state and in Canada.
- Continuously honed public speaking skills, enhancing auctioneering abilities, and fostering a more engaging atmosphere during live events.
- Educated potential buyers on the value of items through detailed descriptions in both verbal presentations and written materials.
- Developed strong relationships with clients by providing exceptional customer service and communication throughout the auction process.
- Consulted with businesses to supply accurate product and service information.
- Maintained current knowledge of evolving changes in marketplace.
- Recorded accurate and efficient records in customer database.
Education
Associate Of Applied Business - Business
Florida Community College At Jacksonville
Jacksonville, FLSkills
- Objection handling
- Social media marketing
- Sales strategies
- Sales training
- Client acquisition
- Performance tracking
- Industry expertise
- Closing deals
- Negotiation expertise
- Buyer vetting
- Market trend expertise
Timeline
Antique Dealer
Self Employed Services
11.2016 - 07.2024
Broker Sales Representative
Self Employed Services
Auctioneer
Self Employed Services
Associate Of Applied Business - Business
Florida Community College At Jacksonville
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