Cari Crowe

• Developed existing relationships with chain and priority accounts
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns.
• Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Managed and grew local community relationships

• Supported and guided team members

• Hired to manage and sell beer produced from the brewery and run retail sales and merchandise
• Managed restaurant, including bar purchasing, pricing, menu development, cocktail menu development, POS programming, office & administrative functions, and managing staff
• Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
• Monitored and coordinated workflows to optimize resources.
• Cultivated a culture of continuous learning within the department by promoting professional development opportunities for team members.
• Facilitated business by implementing practical networking techniques.

• Applied innovative teaching methods to encourage student learning objectives.
• Taught students about beer from basics to moderate level, focusing on the sales and service side of the industry, guided by the Certified Cicerone Program
• Sets challenges in the form of blind tastings, quizzes, and exams for students to use their class knowledge into a more practical application.
• Built strong rapport with students through class discussions and academic advisement.
• Incorporated diverse instructional techniques to accommodate various learning styles within the classroom setting.
• Established positive relationships with students, fostering a supportive and inclusive learning environment.

• Called on prospective accounts to introduce them to the Upland brand and obtain new placement
• Built relationships with customers and community to establish long-term business growth.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Created creative and unique programs to develop the brand, create excitement, and drive volume increases at accounts
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Maintained an engaging social media presence to interact with consumers via Twitter and Facebook
• Attended, participated, and executed in various beer events throughout Indiana and the Midwest

• Developed and managed department budget to monitor financial performance and minimize expenses.
• Provided customer service by offering help in the department and detailed information on various products
• Spearheaded innovative initiatives that added value to the organization and increased departmental recognition within the company.
• Advised upper management on key decisions based on thorough analysis of sales trends, market conditions, and competitor activities.
• Developed and implemented useful inventory management strategies to maximize sales and reduce costs.