Cari Quattlebaum
Ridgway,CO
Summary
Dynamic Brand Development Manager with a proven track record at Shift Cannabis, adept in leveraging brand and e-commerce strategies to amplify brand visibility and drive revenue growth. Skilled in fostering influencer partnerships and optimizing sales tactics, demonstrating exceptional strategic planning and interpersonal abilities. Achieved significant market penetration through innovative campaigns and effective team training.
Overview
17
17
years of professional experience
Work History
Brand Development Manager
Shift Cannabis
Denver, CO
08.2014 - 11.2023
- Enhanced brand visibility by developing and executing strategic marketing campaigns.
- Established strong relationships with key industry influencers, resulting in increased brand exposure.
- Optimized budget allocation by closely monitoring performance metrics and reallocating resources as needed.
- Oversaw partnerships with external agencies, ensuring consistent messaging across all channels and platforms.
- Launched new products into the market with well-executed go-to-market strategies, driving rapid adoption and revenue growth.
Retail Sales Manager
WAGolf
Jersey City, NJ
04.2007 - 11.2013
- Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at end of each shift.
- Boosted sales performance by implementing effective visual merchandising and store layouts.
- Trained new sales associates on company policies, selling techniques, and customer service best practices to maximize their potential.
- Maintained company's visual merchandise standards through general housekeeping and planograms.
Education
N/A - Art
University of Arkansas
Fayetteville, AR05.1997
Skills
- Brand strategy
- E-commerce strategy
- Influencer partnerships
- Sales strategy
Timeline
Brand Development Manager
Shift Cannabis
08.2014 - 11.2023
Retail Sales Manager
WAGolf
04.2007 - 11.2013
N/A - Art
University of Arkansas