Carla Cobos Hull

Organizations: AAPA, IASLC, SEMAFOR, the Global Event Team, The Lane Group, BCD M&E, BOMA

• Strategically produced and managed 8+ large-scale B2B events annually, with up to 8,000 attendees, ensuring alignment with business goals and achieving consistent 5:1 ROI.
• Designed scalable “Event-in-a-Box” frameworks to empower field marketing and sales teams to host impactful events globally.
• Managed $5M+ budgets, optimizing costs through contract negotiations while maintaining high-quality deliverables.
• Collaborated cross-functionally with Sales, Marketing, Product, and Executive Teams to align event activations with revenue and pipeline goals.
• • Pioneered virtual and hybrid solutions, resulting in a 100%+ increase in registrations and broader audience engagement.
• Led and mentored event teams, providing clear objectives, fostering collaboration, and ensuring successful end-to-end event execution.

Key Achievement: Delivered a high-touch executive roundtable series at the World Economic Forum in Davos, Switzerland, engaging key stakeholders and driving strategic relationships.

• Spearheaded Arline Reporting Corporation’s flagship B2B conference, successfully delivering a 5:1+ ROI by implementing targeted activations, sponsor packages, and post-event follow-up strategies.
• Built event strategies that doubled registration rates by transitioning events to engaging virtual formats and expanding global reach.
• Developed strong vendor partnerships, ensuring seamless execution while achieving 15%+ cost savings.
• Led event programming, overseeing content development, keynote coordination, and attendee engagement initiatives.

• Planned and executed an annual trade show with 200 exhibitors, 2,100 attendees, and $1.5M in profits, demonstrating exceptional organizational and fiscal management.
• Developed and managed 65% of the association’s budget, aligning financial goals with strategic objectives.
• Led on-site teams of staff, volunteers, and contractors to deliver seamless event logistics and optimize attendee satisfaction.

• Diverse Event Portfolio: Managed events ranging from corporate conventions to incentive programs for up to 5,000 attendees, both domestic and international
• Team Leadership: Directed a team of five, emphasizing mentorship and collaborative event execution