Carla Ellerman
Results-driven Sales and Marketing Director with extensive experience in leading strategic initiatives and fostering partnerships. Proven ability to enhance organizational performance through effective communication and customer service. Committed to aligning key business objectives with team efforts to drive mission-critical outcomes.
Work History
Director of Sales and Marketing
1 Year 5 Months*Achieved 50% occupancy growth within 10 months through targeted marketing initiatives and strategic partnerships
*Established relationships with local businesses to expand community engagement and referral sources
*Increased sales revenue by implementing innovative marketing strategies and fostering strong relationship sales
Director of Sales and Marketing
4 Years 10 Months* Collaborated with various organizations in the Assisted Living Industry to successfully open new communities.
*Collaborated with cross-functional teams to align sales strategies with organizational goals
*All pre-marketing to open community with targeted census
Executive Director
5 Years 6 Months- Spearheaded budget planning and resource allocation to optimize financial performance and sustainability.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability
- Onboarding for new hires and ongoing training
- Managed daily operations
- Sales and Marketing
- Conducted tours for potential residents and follow-up