Carla Robinson
Richburg,SC
Summary
Dynamic, effective and communicative Hospitality Sales Professional with over 20 years of exemplary experience providing clients with the highest degree of customer service by ensuring services exceed expectations. Strong leader possessing an outstanding work ethic, high degree of integrity and dedication to generating maximum revenue by exceeding target sales and profit margins.
Overview
4
4
years of professional experience
Work History
Sr. Account Manager
Columbia Marriott
Columbia, SC
05.2023 - Current
- Conducts market research to identify new business opportunities and trends in the industry
- Negotiates contracts with clients to ensure optimal pricing and terms of agreement
- Develops successful customer relationships to boost sales opportunities
Special Projects Coordinator
Lancaster County Council on Aging
Lancaster, SC
07.2021 - 05.2023
- Organizes training, client meetings, team meetings and special events
- Provides information to the public as it relates to senior programs within our coverage area
- Works with Site Director to coordinate Meals on Wheels activities
Account Manager
Columbia Marriott
Columbia, SC
2011 - 2020
- Solicited business for the Religious, Fraternal, Sports and Entertainment Markets
- Built and maintained long lasting relationships, including intimate knowledge of accounts to include essential contacts, account preferences and activity flow for both past and future events
- Actively acted as a liaison between hotel and the local community for specialized and high profile events
- Partnered with the local CVB at various trade shows by showcasing Columbia, SC as a destination hot spot
Sales Manager
Renaissance Suites Hotel
Charlotte, NC
2007 - 2011
- Uncovered and solicited business for the Social, Corporate and Non-Profit Markets while fostering and growing relationships within the market base
- Evaluated hotel comp set on a consistent basis and provided feedback for effective pricing strategies
- Researched and capitalized on emerging opportunities to build business and expand customer base
Senior Sales Manager
Marriott International
Washington, DC
1999 - 2007
- Identified, solicited, maintained and grew accounts for the Association and Corporate Markets
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue
- Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives
- Promoted brand at trade shows across region, connecting with prospects and improving market penetration
Education
Bachelor of Science - Hotel, Restaurant & Tourism Management
University Of South Carolina
Columbia, SCSkills
Strong Customer Service & Leadership Skills
Contract Negotiating
Relationship Building
Strong Oral & Written Skills
Conflict Resolution
Marketing
Account Management
Event Planning
Proficient in Microsoft Office, SFA, NGS & Delphi
Social Media Management
Timeline
Sr. Account Manager
Columbia Marriott
05.2023 - Current
Special Projects Coordinator
Lancaster County Council on Aging
07.2021 - 05.2023
Account Manager
Columbia Marriott
2011 - 2020
Sales Manager
Renaissance Suites Hotel
2007 - 2011
Senior Sales Manager
Marriott International
1999 - 2007
Bachelor of Science - Hotel, Restaurant & Tourism Management
University Of South Carolina
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