Overview
Work History
Education
Skills
Timeline
Generic

Carleigh Watson

Sarasota,FL

Overview

8
8
years of professional experience

Work History

Global Marketing Assistant

AlumierMD
Sarasota, Florida
01.2025 - Current
  • Planned and executed an influencer strategy to drive brand awareness.
  • Managed all public relations inquiries from global agencies.
  • Compiled reports on marketing performance metrics to track progress.
  • Coordinated and executed the social and email calendar.

Consumer Advocate

L'Oreal USA Inc.
Sarasota, Florida
12.2022 - 12.2024
  • Provided exceptional customer service to ensure customer satisfaction.
  • Achieved sales goals by implementing targeted selling strategies.
  • Engaged with consumers by utilizing a strategic tone of voice through social media to strengthen community and brand messaging.
  • Experience with brands including CeraVe, SkinCeuticals, La Roche-Posay, Vichy, and Kiehl's Since 1851.

Digital Marketing Coordinator

SunFlora Inc
Palmetto, FL
01.2022 - 07.2022
  • Developed targeted messaging across multiple channels including display advertising, email marketing, search engine optimization.
  • Coordinated with external vendors to ensure effective execution of campaigns.

Consumer Care Advocate

L'Oreal USA Inc.
Berkeley Heights, NJ
01.2020 - 12.2021

Assistant Store Manager

Pacsun
Freehold, New Jersey
08.2018 - 07.2019
  • Led a 20-member team, exceeding sales goals by 15% and traffic conversion by 10%.
  • Conducted weekly meetings to identify sales opportunities, strategies, and execute new promotions.

Education

Bachelor of Arts - Public Relations, Marketing - Lambda Alpha Sigma

Kean University
Union, NJ
05.2019

Skills

  • MS Office Suite
  • Communication
  • Customer service
  • Aesthetics industry knowledge
  • Salesforce
  • Sprinklr, GA4, Shopify, Klaviyo

Timeline

Global Marketing Assistant

AlumierMD
01.2025 - Current

Consumer Advocate

L'Oreal USA Inc.
12.2022 - 12.2024

Digital Marketing Coordinator

SunFlora Inc
01.2022 - 07.2022

Consumer Care Advocate

L'Oreal USA Inc.
01.2020 - 12.2021

Assistant Store Manager

Pacsun
08.2018 - 07.2019

Bachelor of Arts - Public Relations, Marketing - Lambda Alpha Sigma

Kean University
Carleigh Watson