Overview
Work History
Education
Skills
Core Skills
Leadership And Volunteer
Websites
Timeline
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Carley Fowler

Dallas,TX

Overview

3
3
years of professional experience

Work History

Assistant Account Executive

Burson
Dallas, TX
06.2025 - Current
  • Supported integrated marketing and communications strategies for Mobility & Transportation clients in aviation and automotive, enhancing brand engagement
  • Analyzed media coverage, sentiment, and industry trends to inform campaign strategy and positioning, guiding effective client communications
  • Develop audience-targeted media lists and messaging frameworks to support brand visibility and earned media opportunities
  • Created client-ready reports and insights that translated data into actionable recommendations, informing strategic decision-making
  • Monitor competitive landscape and identify opportunities to strengthen brand differentiation

Marketing Director

Seven Boutique
Fort Worth, TX
05.2024 - 05.2025
  • Led end-to-end social media strategy, increasing followers by 1,300+ and driving a 20%+ growth rate in 3 months
  • Created and executed content strategy that reached 60% non-followers, enhancing brand awareness
  • Developed marketing campaigns and in-store promotions, driving customer traffic and contributing to sales growth
  • Designed and launched e-commerce website, elevating customer experience and strengthening digital brand presence

Assistant & Sales Associate

Summer House
Oxford, MS
02.2023 - 07.2023
  • Enhanced product presentation and customer engagement through visual merchandising and in-store marketing support
  • Created personalized customer experiences that fostered repeat business and strengthened brand loyalty
  • Assisted team with daily operations and administrative tasks.
  • Coordinated communication between departments to enhance workflow efficiency.
  • Managed schedules and organized meetings for staff and management.

Education

B.S. - Integrated Marketing Communications, General Business

University of Mississippi
Oxford, MS
05-2025

Skills

  • Campaign execution
  • Brand positioning
  • Audience engagement
  • Content strategy
  • Social media insights
  • Performance tracking
  • Competitive analysis
  • Reporting
  • Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD)
  • Canva
  • Microsoft Excel
  • PowerPoint
  • Instagram
  • TikTok

Core Skills

Campaign execution, Brand positioning, Audience engagement, Content strategy, Social media insights, Performance tracking, Competitive analysis, Reporting, Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD), Canva, Microsoft Excel, PowerPoint, Instagram, TikTok, X, YouTube

Leadership And Volunteer

  • CASA Encore Volunteer, 01/21 - 12/23
  • Envoy Hospice Teen Volunteer, 01/18 - 12/20
  • Kappa Delta Sorority Member

Timeline

Assistant Account Executive

Burson
06.2025 - Current

Marketing Director

Seven Boutique
05.2024 - 05.2025

Assistant & Sales Associate

Summer House
02.2023 - 07.2023

B.S. - Integrated Marketing Communications, General Business

University of Mississippi
Carley Fowler