Supported integrated marketing and communications strategies for Mobility & Transportation clients in aviation and automotive, enhancing brand engagement
Analyzed media coverage, sentiment, and industry trends to inform campaign strategy and positioning, guiding effective client communications
Develop audience-targeted media lists and messaging frameworks to support brand visibility and earned media opportunities
Created client-ready reports and insights that translated data into actionable recommendations, informing strategic decision-making
Monitor competitive landscape and identify opportunities to strengthen brand differentiation
Marketing Director
Seven Boutique
Fort Worth, TX
05.2024 - 05.2025
Led end-to-end social media strategy, increasing followers by 1,300+ and driving a 20%+ growth rate in 3 months
Created and executed content strategy that reached 60% non-followers, enhancing brand awareness
Developed marketing campaigns and in-store promotions, driving customer traffic and contributing to sales growth
Designed and launched e-commerce website, elevating customer experience and strengthening digital brand presence
Assistant & Sales Associate
Summer House
Oxford, MS
02.2023 - 07.2023
Enhanced product presentation and customer engagement through visual merchandising and in-store marketing support
Created personalized customer experiences that fostered repeat business and strengthened brand loyalty
Assisted team with daily operations and administrative tasks.
Coordinated communication between departments to enhance workflow efficiency.
Managed schedules and organized meetings for staff and management.
Education
B.S. - Integrated Marketing Communications, General Business
University of Mississippi
Oxford, MS
05-2025
Skills
Campaign execution
Brand positioning
Audience engagement
Content strategy
Social media insights
Performance tracking
Competitive analysis
Reporting
Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD)
Canva
Microsoft Excel
PowerPoint
Instagram
TikTok
Core Skills
Campaign execution, Brand positioning, Audience engagement, Content strategy, Social media insights, Performance tracking, Competitive analysis, Reporting, Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD), Canva, Microsoft Excel, PowerPoint, Instagram, TikTok, X, YouTube