CARLI DECARLO
Tampa,Fl
Summary
Versatile leader in sales, marketing, and brand management with extensive experience in enhancing operational efficiencies and driving revenue across multiple industries. Adept at developing scalable systems and managing compliance, fostering long-term business relationships that support sustainable growth.
Overview
17
17
years of professional experience
Work History
Director of Operations
Stat Surgical Supply
Tampa, Fl
04.2025 - Current
- Lead all operational functions for a national medical device distribution and supply organization, overseeing human resources, compliance, finance coordination, sales support, inventory management, logistics, and business process improvement. Responsible for developing scalable systems that drive efficiency, profitability, and regulatory compliance while supporting organizational growth.
- Oversee supply chain and logistics functions, including vendor management, inbound shipments, warehouse operations, inventory controls, purchase order management, and product lifecycle monitoring. Coordinate domestic and international logistics while ensuring compliance with medical device distribution requirements.
- Collaborated with ownership and leadership to develop operational strategies, monitored KPIs, analyzed sales trends, inventory performance, and financial reporting. Created and maintained reporting systems to identify revenue opportunities, product trends, inventory risks, and operational efficiencies.
- Managed employee lifecycle activities through Gusto, including recruiting, onboarding, offboarding, payroll administration, benefits management, policy development, performance management, and compliance with employment regulations. Oversaw company handbook administration, background screening, employee relations, and HR process implementation.
- Direct multi-state sales and use tax compliance efforts, including nexus analysis, permit management, tax reconciliations, filing verification, audit preparation, and coordination with external tax advisors. Manage state registrations and ongoing compliance requirements across multiple jurisdictions.
- Managed company benefit programs, including 401(k) administration, employee insurance programs, vendor relationships, and operational budgeting. Developed and implemented standard operating procedures, internal controls, and process improvements to support sustainable growth and organizational effectiveness.
National Sales Manager
Primo Brands, formerly Nestle Waters
Tampa, Fl
01.2019 - 02.2025
- Implemented door to door channel to acquire 200K+ acquisitions, $36MM in Revenue, up $5MM, increase of 30% vs PY.
- Managed strategic course of action to increase profitability and consumer engagement through retail clubs and programs (Sam’s Club, BJ’s), Navy Exchange, and Easter Seals.
- Negotiates agreements with retail partners to maximize profitability and brand exposure.
- Own P&L of strategic business unit representing majority of new customer growth; manage broker/3rd party business development from strategic planning to field execution consisting of 450 sales associates.
- Managed 3rd party alternate sales channel, delivering data excellence and end-to-end analytic solutions to drive operational growth across national footprint.
- Launched residential program nationwide.
- Develop reporting mechanisms and lead multi-stakeholder executive reviews (Marketing, Product Innovation, Finance, Operations, Sales, and Customer Service) that define growth tactics, align on compelling value proposition, track performance relative to customer acquisition and retention and solve for areas of concern.
- Analyze quantitative (marketing ROI, prospect, and sales projections, etc.) and qualitative (competitive strategies and customer relationship management, etc.) measures to inform tactical growth plans and long-term strategy.
- Oversaw campaign relationships with USPS MyMove, Bryant Park, Penn Station, and LinkNYC to enhance brand visibility and engagement.
- Garner actionable insights and business trends to share cross functionally to drive the business; including bad debt, cancels, skips and rate at inception.
- Awarded 2X Market Growth Winner in 2019.
- Formerly Nestle Waters & BTB, delivering data excellence and end-to-end analytic solutions to drive operations and growth.
Director of Retail Sales
Hotwire Communications
Fort Lauderdale, Fl
01.2014 - 01.2019
- Consolidated residential teams to implement comprehensive customer acquisition strategy.
- Developed tele-sales team targeting new construction projects.
- Increased revenue to $8MM by mid-year compared to prior year.
- Established KPI’s to track acquisition performance, regularly analyzing data to refine strategies and improve ROI and profitability.
- Oversee Technical Concierge Coordinators including sales, service orders, dispatch functions and lead point of contact for techs.
- Collaborated cross functionally with teams in pricing optimization, sales, marketing, and finance to align with business goals.
- Monitored all new MDU projects to effectively launch sales team into green-fields, conversions and overbuilds.
FiOS Community Development Manager/ Acting Regional Marketing Manager/ Account Manager
Verizon
Tampa, Fl
01.2009 - 01.2014
- Acting Regional Marketing Manager 2013. Promoted to drive top-of-mind awareness with single family developers, agents, and builders to gain referral business.
- Analyzed subscriber penetration to inform market positioning and strategic initiatives.
- Works with cross functional teams to implement fiber plant, grow subscriber base and retain customer loyalty.
- Develops and integrates new construction sales process to increase subscriber acquisitions, penetration and revenue while maintaining relationships with developers and property management companies.
- Noted for driving dramatic increase in positive product awareness by joining Builder’s Associations, participating in Sales Councils, and developing relationships with home builders and developers.
- Capitalized on sales opportunities with University of South Florida and Mercedes Benz.
- Initiated, secured, and maintained fruitful partnerships with company heads to advance Verizon sales well beyond assigned territory at U-Haul, Beef O’Bradys, Marcos Pizza, Captiveyes and Localadface (Digital Advertising), The Green Can and Free Green Can, Four Green Fields Running Club, Kona Ice, Aveda Salon, Red Bull, Burger 21, and Sam’s Club.
- Formulate marketing and brand planning to effectively communicate the value add of product and services.
- Formulated marketing and brand plans to clearly communicate product and service value.
- 147% against Daily Run Rate target, 104% retention and delivered 63% year over year growth in sales.
- Analyzes subscriber penetration to determine position and strategy in market.
- Determined revenue profit through implementation of marketing strategies and field events; analyzed trends and results.
Education
Bachelors - Exercise Science and Human Development
Bowling Green State University
Bowling Green, OhMaster Executive Cert. - Business and Tactical Marketing
University of Florida
Tampa, FlM.B.A. -
University of Phoenix
Tampa, FlSkills
- Operational strategy development
- Supply chain management
- Budget forecasting
- Contract negotiation
- Project management
- Operational efficiency
- Revenue growth
- Team building
- Consumer engagement
- Time management
- Conflict resolution
Websites
Accomplishments
- Chosen for Director Mentor Program, 01/01/13
- Chosen for Verizon Women’s Leadership Forum, 01/01/13
- Chair of Entrees Committee
- Best Practices Award, 01/01/12
- Headed Toy Drive for Miami Children’s Hospital and Broward Humane Society
Timeline
Director of Operations
Stat Surgical Supply
04.2025 - Current
National Sales Manager
Primo Brands, formerly Nestle Waters
01.2019 - 02.2025
Director of Retail Sales
Hotwire Communications
01.2014 - 01.2019
FiOS Community Development Manager/ Acting Regional Marketing Manager/ Account Manager
Verizon
01.2009 - 01.2014
Bachelors - Exercise Science and Human Development
Bowling Green State University
Master Executive Cert. - Business and Tactical Marketing
University of Florida
M.B.A. -
University of Phoenix