Carlos Fuentes
El Paso,TX
Summary
Market professional with high standards and proven success in driving impactful marketing strategies. Adept at team collaboration and achieving results, ensuring flexibility with changing needs. Strong skills in market analysis, customer relationship management, and project execution. Known for reliability, strategic thinking, and effective communication.
Overview
10
10
years of professional experience
Work History
Market Partner
PF Changs Restaurant
05.2022 - 11.2025
- Collaborated with Operating Partners to enhance marketing strategies and drive brand awareness.
- Analyzed market trends to identify opportunities for sales and traffic growth
- Drove company initiatives that aligned with corporate objectives and increased guest traffic and sales.
- Managed 15 locations as multi-unit leader, with over 1800 team members under my region.
- Led company with Dine to Donate initiative
- Market was pace car for Wine Wednesday initiative
- Promoted "people first" mentality with Partners and developed a strong bench for future growth within market
- Produced positive year over year prime cost results, along with delivering top market with lowest Operating Cost on P&L.
Market Director
PF Changs Restaurant
11.2018 - 05.2022
- Developed 12 hourly team members during time in role to Chef and Hospitality positions
- Was first Market Director to deliver first National Training restaurant in the entire West region of U.S.
- Was only location to win Kitchen of the year in 2017, and Restaurant of the year in 2019...only location to ever achieve both awards in brands 30+ year history
- Was #1 in team member satisfaction in 2019
- Was #1 in Guest Satisfaction in 2022 OSAT
- Led company secret shop scores for 2021
- Consistently increased top line sales from 2016-2022 each year, starting at 55k AWS, ending at 105k AWS in 2022.
- Ran lowest total Labor in company, with delivering consistent EBITDA growth YOY
Operating Partner
PF Changs Restaurant
11.2015 - 01.2018
- Streamlined operational workflows to enhance efficiency across restaurant operations.
- Led staff training initiatives to improve service quality and customer satisfaction, all while running lowest turnover in company
- Developed cost control strategies, reducing waste while maintaining product standards leveraging crunch time
- Analyzed sales data to forecast trends and adjust staffing accordingly for peak hours.
- Conducted NRO and delivered profit first month open
- Mentored Executive Chef and produced first ever Market Chef from El Paso
- Delivered Eco-sure Scores of 90% or higher entire time in role
Education
Associate of Applied Science - Culinary Arts
Scottsdale Culinary Institute
Scottsdale, AZ05.2004
Skills
- Customer engagement
- Data-driven decision making
- Performance tracking
- Financial acumen
- Time management
- Relationship building
- Futuristic
Timeline
Market Partner
PF Changs Restaurant
05.2022 - 11.2025
Market Director
PF Changs Restaurant
11.2018 - 05.2022
Operating Partner
PF Changs Restaurant
11.2015 - 01.2018
Associate of Applied Science - Culinary Arts
Scottsdale Culinary Institute