Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Carlos Medina

Surprise,AZ

Summary

Experienced Territory Sales Manager proactive in leading and developing strategic growth plans. Quickly determine customer product requirements and promote product mixes to meet identified needs and drive sales. Offering proven talent for building and managing strategic relationships within customer accounts.

Overview

23
23
years of professional experience

Work History

Territory Sales Manager

Keurig Dr Pepper
Phoenix, AZ
05.2016 - Current
  • Developed and executed strategic sales plans (Carniceria CMA) to identify new business opportunities to increase market share and profitability of the Hispanic market
  • Analyzed sales data and identified trends to implemented incentive programs designed to motivate the sales force
  • Developed and manage budgeting systems to track budget, expenditures, and other financial activities, including distributor’s invoices
  • Collaborated with Distributor’s KAM to develop programs that will drive more sales in the market
  • Expedited resolutions to correct customer problems and complaints
  • Accountable for relationship with independent distributor (Hensley Beverage) in the execution and development of Xyience Energy in the Arizona market.

District Sales Manager

Barcel USA
Phoenix, AZ
03.2012 - 04.2016
  • Directed all Arizona’s DSD market sales, corporate initiatives, new product launches and marketing activities
  • Working liaison between distributor and Barcel USA to ensure compliance with sales objectives, volume budgets are met and accounts payable stay current
  • Increased state volume sales by 18% (2012), 13% (2013), 12% (2014) and 20% growth (2015)
  • Managed 4 additional Distributors (El Paso, New Mexico, Washington and Oregon) for 1 year to support regional team in absence of workforce
  • Development of quarterly business plans, forecasting and regional initiatives including TPR’s and promotions
  • Regional key account management in development and presentation of programs to buyers.

Associate District Manager

Automatic Data Processing (ADP) – Small Business Solutions
08.2011 - 03.2012
  • Sell ADP payroll services and HR solutions within an assigned geographic territory in metro Phoenix
  • Prospect for new business via cold calling, prospecting, and client referrals.

Lead Key Account Representative

The Integer Group (MillerCoors)
Phoenix, AZ
03.2006 - 06.2011
  • Managed an account portfolio of 75 key accounts to support MillerCoors’s market share growth
  • Opened and development of new accounts by growing brand distribution and case volume
  • Developed and implemented sales/promotional programs and growth strategies in-line with MillerCoors business goals
  • Managed and maintained relationships with key accounts such as Food City and Phoenix Ranch Markets
  • Negotiation and coordination of brand image and pouring rights at event/concert sponsorships
  • Assisted Sales Manager in budget management, purchasing licensed POS and merchandise
  • Lead and coordinated promotional activities for team of 15-brand ambassador.

Marketing Specialist/Special Events Assistant

Finley Distributing Company
Tucson, AZ
10.2001 - 01.2005
  • Responsible for increased sales and product awareness in the Hispanic market at on and off-premise accounts
  • Assisted Marketing Manager with event planning and coordination for events with up to 5,000 attendees
  • Wrote and presented proposal letters to beer suppliers such as Miller Brewing Co, Coors Brewing Co, Heineken USA, Procermex/Barton Beers, and Labatt’s for sponsorships of programs and events
  • Assisted with media purchasing of radio and print advertising.

Education

Bachelor of Science Degree in Business Administration - Business Management

University of Arizona

Skills

  • Sales Development & Key Account Management
  • Budget Management
  • Volume Forecasting
  • Business Planning
  • Sales Distribution
  • ROI
  • Microsoft Office
  • Oracle Siebel CRM
  • Tableau
  • MicroStrategy Capstone
  • Product Demonstration
  • Bilingual (Spanish)

Accomplishments

  • Achieved 4 straight years of Coors sales portfolio growth; +6.95% (2006), +22.7% (2007), +7.1% (2008), +6.87% (2009).
  • Coordinated and executed 20+ events and concerts with attendance of over 1,500 people.

Timeline

Territory Sales Manager

Keurig Dr Pepper
05.2016 - Current

District Sales Manager

Barcel USA
03.2012 - 04.2016

Associate District Manager

Automatic Data Processing (ADP) – Small Business Solutions
08.2011 - 03.2012

Lead Key Account Representative

The Integer Group (MillerCoors)
03.2006 - 06.2011

Marketing Specialist/Special Events Assistant

Finley Distributing Company
10.2001 - 01.2005

Bachelor of Science Degree in Business Administration - Business Management

University of Arizona

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Carlos Medina