Carlos Salazar

Leader of 15 diverse representatives to improve Nielsen One data product for the TV Ratings, Streaming and personal computer viewership.

Strived for pure market representation and client pleasing data.

Excellent with daily, weekly, and monthly goals while being on the ground with the associates for training and feedback.

Followed and excelled with set expectations for a variety of KPI's. Increased sample performance with steady approach and agile mindset.

Consistent in the field approach with direct reports while offering training, feedback and completing the projects side by side with the team members.

Directed inventory control with monthly recovery process and reports for proprietary hardware. Effectively managed all company assets within the market.

Accountable for monthly and annual fiscal responsibilities within budget.

Ensure local processes and accountability for time-based work completed within time frame. Represent company values, support sprint goals, and support BPI and other company initiatives.

Experienced with recruiting, interviewing, hiring with diversity. develop, and replace employees to ensure a high-quality team.

met their full potential and drove business needs

Excelled in area management responsibilities throughout Arizona and Las Vegas to ensure the area excelled with market count and quality within panel member HHs

Initiated first point contacts with specific HHs to confirm agreement to the Nielsen panel

Prepared, installed, guided and coached Nielsen panel households on the importance of their participation;

Utilized superior customer relationships and area management skills in order to maintain the cooperation of volunteer sample homes in Nielsen TV ratings

Presented quarterly training to field associates across the West region

Maintain computer networks and software that collect Nielsen TV Ratings data

Travel 50% within the market to secure quality was met

Prioritizing, scheduling, and completing all work in SOP guidelines

Maintained work assignments to meet various Nielsen objectives and performance goals. Nielsen Field Representative utilizes multiple hats from technical, analytical, presentation and accounting-

Utilized Market Researcher practices - Report Pdemographics audience information using Nielsen proprietary software.