Carmen McCrackin
Winter Springs,FL
Overview
4
4
years of professional experience
Work History
Enterprise Communications Coordinator
Nemours Children's Health
Orlando, FL
12.2025 - Current
- Write and publish enterprise-wide content across internal platforms.
- Manage content development for enterprise and regional newsletters.
- Oversee an integrated project board and facilitate weekly cross-functional meetings with internal communications, public relations, and social media teams to align communication efforts.
- Assisted with planning, production, and execution of email campaigns and digital signage boards.
- Track and manage internal communications requests through Notion and Jira.
- Analyze and report weekly and monthly performance metrics for internal content and email campaigns.
- Support quarterly town halls and associate events by editing executive communications, coordinating with multimedia teams, and creating post-event communications.
Communications Specialist I
UCF College of Health Professions and Sciences
Orlando, FL
11.2024 - 12.2025
- Assisted with the copywriting, design, and editing of college publications and marketing materials, including annual reports, digital signage, brochures, and flyers.
- Developed and managed weekly digital newsletters and evergreen email campaigns in SendGrid.
- Planned, created, and scheduled engaging and relevant social media posts across 15 channels that enhance brand awareness, engagement, and audience reach.
- Wrote news briefs highlighting the college's academic excellence, student success, research, innovation, partnerships, and clinical care.
- Assisted with internal and external event communications , including creating promotional emails and social media campaigns.
- Piloted and managed the college's first-ever social media ambassador program, garnering over 15,000 views alone on our first Instagram post promoting the program.
Digital Communications Manager
Clean the World Global
Orlando, FL
06.2023 - 10.2024
- Wrote, designed, and edited marketing materials and digital communications, including email campaigns, press releases, blogs, and webpages for Clean the World Global, Clean the World, CTW Events, and The WASH Foundation.
- Created and scheduled social media posts across four brand channels.
- Managed the full production process of four monthly newsletters, ensuring timely delivery to over 20,000 recipients with a combined open rate exceeding 40%.
- Managed multi-brand email campaigns in HubSpot, analyzing and reporting monthly results to optimize engagement strategies.
- Wrote and edited SEO-optimized content , producing five articles monthly.
Editor, Content Writer, and Media Coordinator
Recovery Worldwide
Orlando, FL
12.2021 - 05.2023
- Edited and proofread blog articles for consistency, accuracy, and adherence to brand voice and editorial guidelines.
- Wrote SEO-optimized content for four websites, producing three articles weekly, and driving substantial traffic growth.
- Researched and pitched interviews with journalists and experts, enhancing the organization's media exposure.
- Conducted interviews with individuals in recovery, crafting empathetic and compelling feature stories for the organization's blog.
Education
Bachelor of Arts - Journalism
Auburn University
Auburn, AL05.2020
Skills
- Microsoft Office
- WordPress
- HubSpot
- SendGrid
- Canva
- Hootsuite
- Jira
- Notion
Timeline
Enterprise Communications Coordinator
Nemours Children's Health
12.2025 - Current
Communications Specialist I
UCF College of Health Professions and Sciences
11.2024 - 12.2025
Digital Communications Manager
Clean the World Global
06.2023 - 10.2024
Editor, Content Writer, and Media Coordinator
Recovery Worldwide
12.2021 - 05.2023
Bachelor of Arts - Journalism
Auburn University