Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

CARMEN R. FANNING

Lee's Summit,MO

Summary

Integrated marketing communication professional with more than two years experience managing influencer marketing digital marketing, and media relations. Engaging and personable through increasing business opportunities through dynamic marketing strategies, sharp communication and dedication to achieving deliverable objectives.

Overview

4
4
years of professional experience

Work History

Account Executive

FleishmanHillard
06.2021 - Current
  • Providing expert-level integrated marketing communication counsel for Johnson & Johnson, J.P. Morgan Chase, Genentech, Janssen, Biosense Webster, etc
  • Developing, pitching, and executing strategic public relations plans to support various campaigns across each account
  • Sourcing and vetting influencer marketing opportunities, as well as writing, managing and monitoring posts in branding as well as in the highly regulated healthcare industry
  • Establishing best practice to proactively communicate account critical information across leadership teams to ensure client expectations are understood and met by all
  • Managing, training and mentoring “junior” staff to help them achieve their career development goals
  • Listening, creating, presenting and pitching client-ready integrated marketing materials to meet and exceed campaign goals and client expectations
  • Expertise in influencer relations with a reputation for maintaining positive relationships and aiding in the creation of content that exceeded company and industry benchmarks
  • Managing client relationships, media relations programs, and production of strategic communication materials
  • Using data and analytics to develop key learnings, insights and recommendations for client campaigns.

Writer

KC Studio Magazine
10.2019 - Current
  • Versatile freelance content writer covering an array of topics including visual, cinematic and literary arts
  • Researching, and vetting media angles to keep the Kansas City metropolitan area informed on topics of interest including visual, cinematic and literary arts
  • Working under tight deadlines and limited resources to produce high-quality error free copy.

Content Creator

Fort Hays State University Relations and Marketing Magazine
10.2019 - 05.2021
  • Sourcing and developing audience targeted articles covering events happening around campus to help drive alumni donations.

Journalist & Content Creator

Fort Hays State University Tiger Media Network and Sports
10.2019 - 05.2021
  • Created content for on-air sideline reporting for sporting events and reports.
  • Researched and gathered information to develop accurate and credible stories.
  • Wrote and published articles for local newspapers and magazines.

Education

Bachelor of Science - Biology

Fort Hays State University
05.2021

Minor in Foreign Language in Spanish

Fort Hay's State University
05.2021

Skills

  • Account Oversight
  • Strong Relationships
  • Business Development and Planning
  • Account Relations
  • Research and Analysis
  • Verbal and Written Communication
  • New Business Identification
  • Proposal Generation
  • Marketing Strategy Implementation
  • Personnel Accountability
  • Strong Presentation Skills
  • Quarterly Reviews
  • Negotiation

Accomplishments

Recipient of National 2021 Mark of Excellence for Online Opinion and Commentary - Society of Professional Journalism


Affiliations

  • Fort Hay's Sate University NCAA D2 Women’s Soccer team, 2017-2020
  • Dean's Honor Roll, 2017-2021
  • FHSU Scholar Athlete Academic Award, 2017-2020
  • MIAA Conference Academic Honor Roll, 2018-2020
  • National Society of Leadership and Success for Exceptional Leadership - Fort Hays State University, 2018
  • FHSU VIP Ambassador, 2020-2021
  • Association of Health Care Journalists, 2021-2022

Timeline

Account Executive

FleishmanHillard
06.2021 - Current

Writer

KC Studio Magazine
10.2019 - Current

Content Creator

Fort Hays State University Relations and Marketing Magazine
10.2019 - 05.2021

Journalist & Content Creator

Fort Hays State University Tiger Media Network and Sports
10.2019 - 05.2021

Bachelor of Science - Biology

Fort Hays State University

Minor in Foreign Language in Spanish

Fort Hay's State University

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CARMEN R. FANNING