Carolina Diaz
Tamarac
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Innovative product management professional enthusiastically pursuing a Senior Product Manager opportunity to leverage in-depth knowledge of product lifecycle management. Highly skilled in trend forecasting and competitive market analysis illustrated over 10 years of superior industry performance.
Overview
14
14
years of professional experience
Work History
Senior Product Manager
Megalabs LLC
09.2019 - Current
- Developed creative sales tools by communicating product value proposition to enable team.
- Managed product launch events, ensuring successful execution and widespread awareness of new offerings.
- Offered feature recommendations to management and cross-functional teams.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Streamlined internal processes by implementing project management tools, enhancing team efficiency and productivity.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Penetrated new segments through use of strategic marketing initiatives.
- Communicated value and position to sales team and developed tools to support selling process.
- Launched successful social media advertising campaigns that expanded audience reach while maximizing ad spend efficiency.
Outside Sales Representative
Dajisali - IMUSA
04.2016 - 09.2019
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Negotiated contracts skillfully, securing favorable terms for both the company and its clients.
- Developed and implemented successful sales strategies to increase revenue in assigned territories.
Outside Sales Representative
El Norteno Mexican Food
06.2015 - 04.2016
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Pharmaceutical Sales Representative
Farma Lab
09.2010 - 01.2014
- Developed and implemented sales strategies to increase profits.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Negotiated contracts with clients and developed relationships with key personnel.
- Optimized territory coverage by strategically planning routes for maximum efficiency in meeting clients facetoface.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
- Excellent communication skills, both verbal and written.
- Skilled at working independently and collaboratively in a team environment.
Education
Master of Science - Digital Marketing
Summa University
Miami, FL10.2022
Bachelor of Science - Clinical Nutrition
Universidad Central De Venezuela
Caracas, Venezuela06.2006
Skills
- Strategic Planning and Alignment
- Product Training
- Partnership Building
- Strategic Marketing
- Product Promotion
- Brand-building strategies
- Product marketing
- Promotional Events
- Training and Onboarding
- Competitive Analysis
- Microsoft Office
- Social Media Marketing
Timeline
Senior Product Manager
Megalabs LLC
09.2019 - Current
Outside Sales Representative
Dajisali - IMUSA
04.2016 - 09.2019
Outside Sales Representative
El Norteno Mexican Food
06.2015 - 04.2016
Pharmaceutical Sales Representative
Farma Lab
09.2010 - 01.2014
Master of Science - Digital Marketing
Summa University
Bachelor of Science - Clinical Nutrition
Universidad Central De Venezuela
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