CAROLINA GONZALEZ
Summary
Publicist with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into marketing campaigns, planning and public relations. Proactive and motivated professional with experience providing
executive level support, determined to build market presence in the next company I join.
Overview
17
17
years of professional experience
Work History
Officer Manager Assistant
Modern Home Concepts
08.2020 - 09.2020
- Accounts receivable, Customer Service, Customer orders, QuickBooks management.
University Teacher
Colombia
02.2016 - 12.2017
- Instructor of Companies of Advertising Services and Pre-practical seminars
- Planning to execute and evaluate processes of educational, administrative and training activities
- Evaluating the practices of the last semester students of Advertising
- Tutoring of the undergraduate program of Advertising.
Academic Event Leader
- Odisea, Vision and action, Cream awards, The round
- Searching of sponsorships, juries and speakers
- Developing, planning and creating strategic alliances
- Supporting logistics for the Academic Event
- Negotiation with suppliers.
Marketing Chief
EUCLID GROUP TOXEMENT
05.2013 - 01.2015
- Coordinating the development and execution of the marketing plan of Euclid Group Toxement
- Generating marketing strategies for the launch of new products
- Complying and execution of the marketing budget
- Management of the advertising agency and suppliers.
Promotion and Marketing
HEMOCENTRO DEL CAFÉ
10.2003 - 09.2011
- Creating and developing strategies to attract new customers
- Developing the marketing and media plan for the brand
- Developing advertising campaigns for the company
- Commercial relations with companies and development of Customer Service Strategies.
Education
Master´s degree in Marketing -
EUDE Business School and Real center University "Maria Cristina"
Madrid, Spain10.2012
B.A in Advertising -
Catholic University of Manizales
Manizales, Colombia12.2002
Skills
- Bilingual
- Creativity and Adaptability
- Empathy
- Client Relations
- Event Planning
- Brand Awareness
- Problem solving
- Leadership
- Outstanding client retention
- Marketing and Branding Knowledge
- Microsoft Office
Achievements And Recognitions
- Positioning the name as its own brand recognition 95%.
- I carried out an internal communication campaign at the level of all the companies in the group, with the aim of contributing to the modification of the attitude and behavior of the personnel of the group, in order to align all the company's stakeholders in the achievement of our objectives. Percentage reached 100%.
- Creation of the YouTube Channel for the company, in order to show the different products within our portfolio and the functionality thereof; that allowed us to strengthen the client-company relationship. Percentage reached 90%.
- Development of the Brand Image Manual for the company (in coordination with the parent company) in order to strengthen the brand. Percentage reached 100%.
- Participate in strategic meetings worldwide to share experiences and strengthen different companies and areas.
Timeline
Officer Manager Assistant
Modern Home Concepts
08.2020 - 09.2020
University Teacher
Colombia
02.2016 - 12.2017
Marketing Chief
EUCLID GROUP TOXEMENT
05.2013 - 01.2015
Promotion and Marketing
HEMOCENTRO DEL CAFÉ
10.2003 - 09.2011
Academic Event Leader
Master´s degree in Marketing -
EUDE Business School and Real center University "Maria Cristina"
B.A in Advertising -
Catholic University of Manizales