CAROLINE BELLO
Washington,DC
Summary
Solutions Engineer with 5+ years of experience in technical SEO, website development, and project management, delivering impactful solutions across agencies and SaaS. Proven expertise in pre-sales demos, digital strategy, and implementing AI-powered search, SEO, and custom data integrations to boost visibility, efficiency, and business results.
Overview
7
7
years of professional experience
Work History
Solutions Engineer, Enterprise Financial Services
Yext
Washington, DC
02.2025 - Current
- Drove adoption and beta sign-ups for the new Competitive Intelligence product through tailored technical demos.
- Won $1.09M TCV net-new logo from a major bank by managing objections and onboarding field teams.
- Provided cross-functional product feedback to engineering and sales, driving beta enhancements.
- Delivered the “State of Search” keynote for a $2M ACV hospitality group, engaging 60+ field members, and securing a C-suite demo request.
Solutions Engineer, Mid-Enterprise
Yext
Washington, DC
08.2024 - 02.2025
- Contributed to $250K in Closed Deals through custom tailored technical demonstrations across QSR and Financial Services brands in the first 90 days in the position.
- Worked directly with Product Teams to inform roadmap items around Reputation Management and Listings products.
- Managed scale and implementation objections in a competitive sales cycle for a QSR prospect involving a direct Software competitor resulting in a Closed Won ($51K) net-new logo.
- Executed a technical full-platform demo for a fast-growing US Coffee Chain resulting in the prospect retracting from a competitor and onboarding at $137K net-new logo.
Platform Consultant, Enterprise
Yext
Washington, DC
04.2022 - 08.2024
- Led weekly Agile sprint cycles for 25+ team members across North/Central America and India, managing client expectations and resource allocation.
- Awarded Collaborator of the Year in Services Division (2023) out of 55+ consultants and engineers.
- Launched sub-intent webpage strategy for $2M ACV grocery corporation across 16 brand sites, achieving competitive organic rankings.
- Rebuilt franchise hair salon website (4,400+ locations) generating $148K in annual renewal revenue.
- Implemented location subdomains on React.js for major pizza chain, building 80+ custom fields in Yext Platform.
- Built 10 AI-powered search experiences using Jamstack for a global food processing company.
- Developed 15+ custom ETLs via SFTP and API to centralize data for public-facing domains.
Digital Marketing Manager, US Operations
Jacob Bailey Group
New York, NY
01.2021 - 01.2022
- Managed end-to-end website development for three manufacturing and elevator industry projects, with global design (UK) and development (FR) teams in Agile environments.
- Led requirements gathering for SEO and Google Ads campaigns, creating detailed timelines for digital asset production and delivery.
- Implemented HubSpot CRM integration with company websites, mapping Sales and Operations use cases, and delivering stakeholder training.
- Launched a manufacturing product using a phased go-to-market strategy across inbound, organic, paid search, and social, increasing product inquiries by 32%.
Digital Account Manager, Healthcare
Dreamscape Marketing
Baltimore, MD
01.2019 - 01.2021
- Managed paid and organic SEO campaigns for 25+ clients, driving performance through data analysis, optimizations, and weekly technical reporting.
- Secured $53K in upsells and led project management for 30+ on-time website launches through cross-functional collaboration.
- Trained and created process documentation for a 10-member analyst team on project management, client communication, and UX/SEO QA.
Education
Bachelor of Arts - Media Studies, Marketing
Flagler College
St Augustine, FL04-2019
Timeline
Solutions Engineer, Enterprise Financial Services
Yext
02.2025 - Current
Solutions Engineer, Mid-Enterprise
Yext
08.2024 - 02.2025
Platform Consultant, Enterprise
Yext
04.2022 - 08.2024
Digital Marketing Manager, US Operations
Jacob Bailey Group
01.2021 - 01.2022
Digital Account Manager, Healthcare
Dreamscape Marketing
01.2019 - 01.2021
Bachelor of Arts - Media Studies, Marketing
Flagler College
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