Caroline Eck

Analytical business professional with expertise in data analysis and reporting across sales, marketing, and communications. Proficient in Excel (Expert Certified), forecasting, and dashboard development, with a track record of identifying trends in large datasets and formulating actionable strategies. Experienced in analyzing customer behavior and creating reporting frameworks to enhance digital experiences and support strategic business initiatives.

• Harbert College of Business Student Council, Auburn, AL, Marketing Committee Lead, 02/24, 05/24, Represented students and organizations, strengthening communication channels between faculty and student groups., Oversaw event planning and budget documentation to ensure accountability and transparency.
• Alpha Kappa Psi - Professional Development Business Fraternity, Auburn, AL, Member, 01/22, 05/24, Developed professional skills in negotiation, leadership, and networking through weekly workshops and collaborative projects.
• Delta Delta Delta, Auburn, AL, Public Relations & Marketing Chair, 08/21, Present, Managed contracts with vendors and suppliers for apparel and event marketing materials., Oversaw a $20K+ annual budget for marketing initiatives while ensuring compliance with university and organizational policies.