Hi, I’m
Caroline Hoffmann
Perrysburg,OH
Summary
Relationship management is the through-line of my career. Goal-oriented with strong problem-solving abilities, excellent communication skills and ability to excel in solo and team settings. Committed to leveraging these qualities to drive company success and contribute to organizational goals.
Overview
24
years of professional experience
Work History
Danberry Realtors
Real Estate Agent
02.2022 - Current
Job overview
- Analyze local property market to provide clients with expert advice on valuations and buying decisions
- Use proactive marketing and networking to generate high-potential leads and build a robust client base
Momentum Worldwide
Director Business Leadership
06.2013 - 11.2020
Job overview
- Served as business account leader driving client relationship building, strategic planning and financial management for key brand accounts including Verizon, SAP and American Express; supported YOY revenue growth.
- Effectively led cross-functional agency and client teams producing breakthrough consumer campaigns and hospitality experiences at the country’s biggest cultural events including the NFL Super Bowl, Essence Festival and American Express Unstaged concert series with artists including Kings of Leon and Lady Gaga.
- Responsible for the creation and implementation of Momentum’s unified field marketing approach to the Verizon Wireless local market sponsorship business. Analyzed activity and optimization for over 500 events per year resulting in 100% scope increase YOY, from $2M to $4M.
- Streamlined a complex landscape of over 15 separate streams of work (500+ events) into an actionable plan with a clear understanding of multiple and overlapping stakeholder needs.
- Supervised collaborative account delivery (Strategy, Creative, Digital/Social, Analytics) and project managed work from ideation through execution and post-event analysis. Campaign and project work includes consumer, product launches, B2B and CSR.
- Led Verizon’s DISNEY account team for three years, overseeing Verizon sponsorship integration at retail and movie premieres across STAR WARS releases.
- Coached and mentored direct reports, including recruitment, hiring, and performance management.
Tribal Brands
Director of Music Services
06.2006 - 04.2013
Job overview
- Negotiated integrated artist partnerships, and major tour sponsorships for the country’s biggest brands with platinum-selling and GRAMMY-winning talent including Taylor Swift, Pearl Jam, Jonas Brothers.
- Served as senior client relationship lead and project manager on the Verizon business, delivering over $10M in incremental account growth via strategic sponsorship and campaign work.
- Led all aspects of talent acquisition and artist relations, talent contract negotiations, licensing and music supervision for How Sweet The Sound, Verizon’s proprietary multi-million dollar, national tour.
- Senior member of core team that grew Verizon VCAST service into the #1 mobile music company and #2 digital distribution company.
- Managed team of four; oversaw inter-agency teams of 30 during program implementations.
- Joined organization as Manager, music services in 2006.
Capitol Records
East Coast Label Director
10.2002 - 04.2006
Job overview
- Created and activated sales, marketing and advertising strategy in high-profile regions that included the 4 Top10 DMAs (NYC, Boston, Philadelphia, Washington DC).
- Analyzed market and created events providing platforms to connect with target audiences, as well as contextualized trends in local markets for upstreaming to larger strategy.
- Established strong relationships across stakeholders in the ecosystem; distribution and retail accounts, internal partners, artist management and talent.
- Owned account planning through the life cycle of a release for artists including Beastie Boys, Radiohead, Coldplay, Paul McCartney, Bob Seger and more.
- Responsible for co-op advertising and marketing budget across label portfolio.
Education
University of Dayton
Bachelor of Arts from Mass Communication
05.1992
Skills
- Client Management
- Adaptability and Flexibility
- Team Work and Collaboration
- Team Leadership
- Project Management
- Event Management
- Account relationship management
- Problem Solving
- Product launches
- Interpersonal Skills
- Reliability
Timeline
Real Estate Agent
Danberry Realtors
02.2022 - Current
Director Business Leadership
Momentum Worldwide
06.2013 - 11.2020
Director of Music Services
Tribal Brands
06.2006 - 04.2013
East Coast Label Director
Capitol Records
10.2002 - 04.2006
University of Dayton
Bachelor of Arts from Mass Communication