Summary
Overview
Work History
Education
Skills
LinkedIn Profile
Technical Skills
Certification
Timeline
AccountManager
Caroline Ringo

Caroline Ringo

Marketing Analyst
Cranberry,PA

Summary

Passionate about the digital realm and armed with a keen eye for detail, I am an experienced Digital Marketing professional with a track record of successful campaign management and exceptional results. With 3 years of expertise in working with Google Analytics, I excel at validating data to drive insightful strategies. I am ready to navigate the ever-evolving digital landscape and optimize your brand's online presence.

Overview

3
3
years of professional experience
3
3

Certifications

Work History

Marketing Data Specialist

Boston Scientific
04.2022 - Current
  • Gathered and analyzed marketing data from various sources, including Google Analytics, social media platforms, and customer databases, to identify trends, patterns, and opportunities.
  • Developed and maintained marketing dashboards, providing real-time performance metrics and actionable insights to guide decision-making.
  • Facilitator between Digital Marketing Managers and Data analytics team to ensure clear cross communication.
  • Built URLs for UTM tracking that lead to easier, and more accurate data capture
  • Created comprehensive reports and presentations to communicate findings, strategies, and performance results to stakeholders and senior management.

Owner/Operator

Safe Paws First-Aid
01.2021 - Current
  • Maintained accurate financial records, prepared budgets, and analyzed sales data to identify trends and opportunities for business growth.
  • Implemented cost-effective marketing strategies, including partnering with local pet shelters, and being involved with community pet-related activities, resulting in increased brand visibility and community engagement.
  • Built strong relationships with suppliers and negotiated favorable terms, leading to cost savings and improved profit margins.
  • Created and organized social media campaigns that grossed over 10,000 TikTok views

Digital Marketing Intern

The Doyle Group
10.2021 - 12.2021
  • Ran analytical and quarterly data reports for existing social media campaigns
  • Assisted in the creation of organic social campaigns, e-newsletters, and email promos.
  • Executed ad hoc tasks for the sales team
  • Researched the latest trends and conducted market analysis.
  • Utilized CRM tools like Salesforce to communicate between the sales team and Digital Marketing Managers

Accounts Receivable Specialist

Prince Parker & Associates Inc.
Jacksonville, FL
08.2020 - 11.2020
  • Reviewed accounts on monthly basis to assess aging and pursue collection of funds.
  • Contacted clients with past due accounts to formulate payment plans and discuss restructuring options.
  • Prepared and mailed invoices to customers, processed payments and documented account updates.
  • Identified, researched and resolved billing variances to maintain system accuracy and currency.
  • Managed over 50 customer calls per day

Education

BBA - Marketing

University of North Florida
Jacksonville, FL
12.2021

Skills

  • Marketing analytics tools: Google Analytics, Google Tag Manager, Tableau
  • Statistical analysis and data visualization techniques
  • CRM systems: Salesforce, Hubspot, Hootsuite
  • Marketing automation platforms
  • Advanced Excel skills: Pivot tables, data modeling, VBA macros
  • Strong communication and presentation skills
  • Detail-oriented with a focus on accuracy and data integrity

LinkedIn Profile

https://www.linkedin.com/in/caroline-ringo-b0177583/

Technical Skills

JIRA | Google Analytics | Hubspot | Hootsuite | Google Tag Manager | Salesforce | Microsoft Office | Tableau | Campaign Manager 360 | ASANA | Shopify | Blog writing | Meta Description Writing 

Certification

  • Campaign Manager 360 , Google Skillshop - Credential ID 113628357
  • Google Ads Search Certification , Google Skillshop -Completion ID: 128847634
  • Google Analytics Certification , Google Skillshop - Completion ID: 128851040

Timeline

Marketing Data Specialist

Boston Scientific
04.2022 - Current

Digital Marketing Intern

The Doyle Group
10.2021 - 12.2021

Owner/Operator

Safe Paws First-Aid
01.2021 - Current

Accounts Receivable Specialist

Prince Parker & Associates Inc.
08.2020 - 11.2020

BBA - Marketing

University of North Florida

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