Caroline Ruban
Atlanta,GA
Summary
Personable and driven, with knack for building relationships and identifying new opportunities. Demonstrated success in lead generation and pipeline management through advanced CRM systems, consistently nurturing strong client partnerships to drive sales growth. Adept at identifying customer needs and developing long-term strategies that align with business objectives, ensuring a customer-centric approach that supports sales targets. Recognized for reliability, teamwork, and a proactive mindset in achieving and surpassing organizational goals.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Business Development Representative
FitzMark
06.2025 - Current
- Conducted targeted outreach and managed lead qualification processes through CRM and TMS to enhance pipeline efficiency.
- Developed and maintained strong customer connections to support account expansion and elevate shipment volume.
- Managed accurate tracking of activity and forecasts to facilitate effective coordination with internal teams during onboarding and service processes.
Medical Sales Intern
Shared Health Services
08.2024 - 05.2025
- Directed outreach initiatives through targeted email campaigns and strategic cold calling to engage potential clients and partners.
- Leveraged Microsoft Office and Google Suite to streamline data organization and enhance outreach tracking.
- Executed management of outreach databases, ensuring precise record-keeping and data integrity.
Marketing Intern
South Canton Florist
05.2023 - 05.2025
- Created engaging daily content and visually appealing Canva graphics to enhance brand visibility and drive sales.
- Designed creative approaches to enhance viewer interaction and follower growth.
- Analyzed performance metrics to refine content strategy, partnering with sales team to maximize revenue from seasonal initiatives.
Education
BBA - Marketing
East Tennessee State University
Johnson City, Tennessee05-2025
Skills
- CRM management
- Cold calling
- Relationship building
- Lead development
- Lead prospecting
- Account management
- Customer relationship management
- B2B background
- Pipeline management
Certification
- Google Analytics Academy – Google Analytics for Beginners – 2024
- Hootsuite Academy – Social Media Marketing Certification – 2024
- Trail Head Sales Force Badge – Leads & Opportunities – 2024
- Trail Head Sales Force Badge – Accounts & Contacts – 2024
Timeline
Business Development Representative
FitzMark
06.2025 - Current
Medical Sales Intern
Shared Health Services
08.2024 - 05.2025
Marketing Intern
South Canton Florist
05.2023 - 05.2025
BBA - Marketing
East Tennessee State University
Recognition
- Fitzmark Employee of the Month, October 2025
- Recognized for most logged activity in CRM, October 2025
- Consistently recognized as top leader for telemarketing and effort for South region