Caroline Walker
Dallas
Summary
Business development and marketing professional with experience growing client relationships, managing partnerships, and driving brand engagement across both B2B and digital channels. Combining a people-first approach with an analytical mindset to identify opportunities, solve problems, and deliver measurable results. Passionate about influencer marketing, creator commerce, and the rapidly evolving digital landscape, with a strong interest in how brands build meaningful engagement with consumers.
Overview
6
6
years of professional experience
Work History
Wholesale Account Executive
Lace Collective Showroom
05.2024 - Current
- Prospect, onboard, and manage 500+ wholesale accounts across 12+ contemporary apparel lines and five states, serving as the primary point of contact and building long-term partnerships that support account growth.
- Achieved 158% year-over-year sales growth, increasing my annual sales from $1.47M to $3.79M.
- Negotiate pricing, promotions, and partnership terms while collaborating with buyers, vendors, and internal teams to execute brand-aligned product launches within strict timelines.
Digital Content Creator
Self-employed
01.2020 - Current
- Generated 3M+ TikTok views, maintained a 12% engagement rate, and drove nearly 200K profile visits over a 12-month period through strategic content creation and trend-driven story telling.
- Leverage audience insights, platform analytics, and consumer behavior trends to develop content strategies that increased engagement and affiliate revenue opportunities.
- Collaborated with 50+ brands and partners to execute end-to-end social media campaigns, managing content development, approvals, publishing schedules, contract negotiations and performance tracking.
Account Executive & Showroom Lead
Style Consortium Showroom
06.2023 - 05.2024
- Managed showroom sample operations across 12 brands, maintaining accurate tracking and ensuring collections were market-ready for retailer appointments and sales presentations.
- Supported wholesale operations for 12+ contemporary brands and 200+ retail accounts across the Southwest, ensuring clear communication, order accuracy, and a high level of account support.
- Analyzed sales performance, inventory trends, and retailer feedback to identify growth opportunities, strengthen account performance, and guide business decisions
Social Media Marketing Specialist
Ellen Thomas Event Design
11.2022 - 04.2023
- Managed the company's social media channels, content calendar, and website, creating and publishing timely content that supported brand priorities and showcased events, services, and partner collaborations.
- Coordinated with photographers, vendors, publications, and event partners to source creative assets, manage content needs, and ensure materials remained consistent with brand standards.
- Monitored content performance and audience engagement, using analytics and platform insights to refine scheduling, strengthen content strategy, and expand digital reach.
Digital Marketing Intern
Margaret Ellen Bridal
05.2022 - 07.2022
- Created, scheduled, and published platform-specific content across Instagram, TikTok, Facebook, and Pinterest while maintaining a consistent brand voice and visual identity.
- Drove 105% Instagram follower growth while maintaining an 8% engagement rate and increased TikTok followers by 575% within three months.
- Produced and edited short-form video, photography, graphics, and user-generated-style content for organic and paid campaigns, using Google Analytics and weekly performance data to optimize results.
Marketing Consultant Intern
Nexgen
07.2021 - 07.2021
- Analyzed current marketing materials alongside a dedicated team to create a comprehensive customer persona and improve the brand identity for Vino Roma, Rome's premier boutique wine studio and social club.
Education
Bachelor of Science - Fashion Merchandising
Mississippi State University
05.2023
Skills
- Strong negotiation skills
- B2B sales
- Google Analytics
- Affiliate marketing
- Digital advertising
- Account acquisition
- Attention to detail
- Excellent communication
- Multimedia storytelling
- Executive-level presentations
Timeline
Wholesale Account Executive
Lace Collective Showroom
05.2024 - Current
Account Executive & Showroom Lead
Style Consortium Showroom
06.2023 - 05.2024
Social Media Marketing Specialist
Ellen Thomas Event Design
11.2022 - 04.2023
Digital Marketing Intern
Margaret Ellen Bridal
05.2022 - 07.2022
Marketing Consultant Intern
Nexgen
07.2021 - 07.2021
Digital Content Creator
Self-employed
01.2020 - Current
Bachelor of Science - Fashion Merchandising
Mississippi State University