Summary
Overview
Work History
Education
Skills
Timeline
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Carrie Collins

Bluffton,SC

Summary

Accomplished real estate sales and operations executive with 20+ years of experience driving revenue growth, increasing market share, developing high-performing sales organizations, and expanding operations across competitive real estate markets. Proven ability to translate market intelligence, performance data, and business objectives into actionable sales and marketing strategies that deliver measurable results.

Experienced in leading sales teams, recruiting and developing top talent, establishing performance expectations, managing P&L, developing market-specific growth strategies, and directing marketing initiatives that increase brand awareness and sales opportunities. Recognized for building collaborative, performance-driven cultures while maintaining an unwavering commitment to customer experience, professional standards, and sustainable growth.

Overview

33
33
years of professional experience

Work History

President-SC

Coldwell Banker Sea Coast Advantage
Myrtle Beach, SC
05.2024 - 08.2026
  • Spearheaded executive leadership efforts for sales growth and market expansion across South Carolina operations.
  • Achieved a 41% increase in year-end profit for Myrtle Beach region via strategic restructuring and focused initiatives.
  • Designed market-specific growth strategies that increased sales performance and profitability.
  • Analyzed P&L performance and market trends to guide strategic decision-making.
  • Restructured resources to improve operational efficiency and drive profitability.
  • Launched a recruiting program focused on attracting top real estate talent through strategic partnerships.
  • Developed training programs for leadership to drive company growth and professional development.
  • Collaborated with senior leadership to implement unified sales, recruiting, and training strategies.

Broker In Charge

Coldwell Banker Realty
Columbia, SC
12.2019 - 09.2024
  • Led sales growth, recruiting, training, marketing, and business development initiatives resulting in market-share leadership in the Columbia, SC market.
  • Grew office production to approximately $6 million in GCI, ranking among the top five major Carolina markets.
  • Executed targeted strategies integrating recruiting, professional development, marketing, and geographic focus, resulting in increased market share.
  • Recruited an average of three agents per month while maintaining a strategic focus on productivity, retention, and market penetration.
  • Designed lead-generation and sales-development training programs that enhanced sales opportunities and boosted individual production.
  • Successfully opened the company's Camden, SC office in 2021, expanding the organization's market presence.
  • Developed branding and marketing initiatives that increased market exposure and lead generation.
  • Conducted market and competitive analysis to identify emerging trends and opportunities, informing strategic decision-making.
  • Led collaborative sales initiatives designed to identify solutions to changing market conditions.

● Awarded Coldwell Banker’s International President’s Circle in 2020-2023

● Awarded Regal Manager Award by BIA 2020-2023

Broker In Charge

Hunt Real Estate
Syracuse, New York
09.2017 - 08.2019

● Effectively led 2 branches, 52 agents and 3 teams with production of 100M+

● Grew market share through targeted recruiting, strength-based training, agent retention in PMA.

● Establish and execute consistent and effective regional recruiting campaigns across 10 HUNT offices to attract experienced agents.

● Identify and implement key training opportunities across the region to increase agent production.

● Delivered one-on-one coaching and accountability to increase agent productivity.

● Conducted individualized coaching sessions with top teams to maximize growth through the leveraging of agent and technical resources

● Encouraged goal setting, accountability, disciplined prospecting, time management, and relationship building while integrating effective systems and tools to sustain production growth.

● Established branding and marketing strategies that enhanced exposure and generated leads.

● Increase the use and knowledge of market statistics to gain market share.

● Developed websites that leveraged social media and enhanced relationship and business building efforts.

● Established relationships and negotiated with industry partners to maximize market exposure.

● Led initiative to increase SCSL to increase market share across the region.

Business Development & Marketing Manager

BHHS Homesale Realty
Syracuse, New York
07.2015 - 09.2017

●Lead a team of Broker Managers to grow market share through targeted recruiting, strength-based training, agent retention and increased brand awareness.

● Establish and execute consistent and effective recruiting campaigns to attract new to business and veteran agents.

● Liaised between franchise and company to maintain brand standards while facilitating market share and revenue growth.

● Advise broker and managers on best practices for incorporating systems and tools to increase productivity.

● Enhanced agent engagement with systems and tools, leading to improved productivity.

● Coach agents across 9 office locations while influencing the shift to technology-based systems as an augmentation to relationship-centric business practices.

● Identify limitations among agents and create personal growth strategies to break through barriers to success.

● Bridged technology gap through innovative training methods, fostering a new perspective on technology and relationships.

● Designed and Implemented the build of new brokerage website.

Managing Real Estate Broker

BHHS Homesale Realty
Carlisle, Pennsylvania
07.2013 - 06.2015

● Increased sales volume by 58% to earn the recognition as top office in the northeast for sales production 2014.

● Grew office to #1 in market share for the Carlisle area.

● Led the region in sales volume, per agent production, and units closed.

● Implemented targeted training and accountability groups to increase agent production leading to the highest per agent production ranking in the company.

● Coached and developed team to achieve national ranking, driving performance and recognition.

● Advocated for and opened a larger office location in 2015, supporting growth projections from increased agent numbers and sales volume.

● Fostered innovation as the Region’s Rethink Director, enhancing competitive strategies.

Real Estate Agent

Coldwell Banker Prime Properties
Albany, New York
06.2005 - 05.2013

● Was consistently ranked as the top listing agent.

● Generated multi-million-dollar sales in real estate transactions.

● Engaged with prospective buyers to identify needs and facilitate property viewings.

● Leveraged networks and resources to drive referrals and secure new business.

Earned recognition as Rookie of the Year for outstanding sales performance in 2006.

Manager

Kay Jewelers
Albany, New York
11.1993 - 08.2005

● Nationally ranked for sales production increases year over year.

● Repeat winner of yearly managers incentive trip, awarded to top-performing managers exceeding 4th quarter quotas.

● Maximized yearly bonuses through effective P&L management

● Created specialized national sales training programs that enhanced sales team effectiveness.

● Coordinated high-impact events that increased customer engagement.

● Developed and promoted select candidates to Store Managers, strengthening leadership within the organization.

● Sourced candidates to support retention and career advancement.

● Multi-location training and development to increase district growth

● Contributed to a national panel focused on influencing training programs and sales development.

Education

Associate of Arts - Education

Hudson Valley Community College
Troy, NY
01-2002

Skills

  • Sales strategy
  • Market expansion
  • Business planning
  • P&L Management & Profitability
  • Competitive & Market Analysis
  • Sales training
  • Digital Marketing
  • CRM systems
  • Team leadership
  • Cross-Functional Leadership
  • Talent Acquisition
  • Realtor/Broker Relationship Development
  • Customer experience
  • Market launches

Timeline

President-SC

Coldwell Banker Sea Coast Advantage
05.2024 - 08.2026

Broker In Charge

Coldwell Banker Realty
12.2019 - 09.2024

Broker In Charge

Hunt Real Estate
09.2017 - 08.2019

Business Development & Marketing Manager

BHHS Homesale Realty
07.2015 - 09.2017

Managing Real Estate Broker

BHHS Homesale Realty
07.2013 - 06.2015

Real Estate Agent

Coldwell Banker Prime Properties
06.2005 - 05.2013

Manager

Kay Jewelers
11.1993 - 08.2005

Associate of Arts - Education

Hudson Valley Community College
Carrie Collins