Carter Ratchford

Senior at the University of North Carolina at Charlotte with a passion for marketing and how brands connect with people. Skilled in market research, digital marketing, and strategy. Combines creativity with data-driven decision-making to stay ahead of industry trends. Eager to explore new opportunities for growth and making a meaningful impact. A results-driven individual with a focus on building strong brands.

• Google Analytics Certified

07/15/2024 Personality Assessment.

Direct, Clear and honest communication style. Succeeds through getting the point across effectively, providing clear feedback, and preferring negotiation. Known for giving honest feedback but can sometimes find fault too easily.

Focused, High levels of concentration and a practical approach to tasks. Succeeds through being efficient and appreciating rules, working best when delivering to a deadline, though can sometimes get too caught up in details.

Classical, Prefers the familiar and reliable but open to new ideas occasionally. Succeeds through simplicity, pragmatic approach, and reliability, though tends to embrace the familiar more than change.

Analytical, Uses reason and logic to solve problems. Succeeds through structured and logical thinking, learning quickly, and remaining objective, though can sometimes place too much emphasis on being analytical.