Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Cary Friedlander

Palm Beach Gardens,FL

Summary

Impactful Director of Sales Operations with proven track record in sales leadership and operations and strong project management, strategic communications and cross-collaboration influencing skills. Independently oversees objectives and key results to achieve budgets and growth plans. Passionate about creating enriching work environment, developing people and creating opportunities for top performers.

Overview

43
43
years of professional experience

Work History

Director of Sales Operations

Interim HealthCare
West Palm Beach, FL
02.2020 - Current
  • Identified, developed and launched innovative tools or systems to achieve sales strategies.
  • Liaised with other directors and departmental heads to align operational and sales priorities with total company direction.
  • Implemented and executed sales and operational policies across both skilled services and private duty services
  • Generated reporting using our business management program and support sales forecasting and planning to reach monthly, quarterly and yearly revenue goals.
  • Monitored sales team performance, analyzed sales data and reported information to area managers.
  • Organized promotional events and interacted with community to increase sales volume.
  • Responsible for both internal and external sales operation for two branches covering 5 counties in Florida

Director of Sales and Business Development

Allegiance Home Health And Rehab
Boca Raton, FL
06.2018 - 01.2020
  • Reported on leads, sales opportunities, progress and activity, informing weekly forecasts and monthly pipeline development.
  • Managed activity and sales pipeline in revenue management software, supporting business development through targeted statistical analysis and projection.
  • Built sales opportunity pipeline through targeted and subliminal prospecting methodologies.
  • Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by organizational leadership.
  • Managed a team of five Care Coordinators marketing to Physicians, Skilled Nursing and AL/IL facilities

Business Development Specialist

Caring People Home Health Care Agency
West Palm Beach, FL
10.2016 - 01.2020
  • Used SalesForce to handle current portfolio and prospective leads.
  • Came up with detailed plans to enhance sales management and prioritize long-term business goals.
  • Expanded customer base by identifying needs, developing solutions and delivering client-centered products.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Interfaced with clients and their families to set up and maintain Private Duty care in their home or IL/AL.

Business Development Specialist

Brookdale Nurse On Call
Palm Beach Gardens, FL
06.2015 - 12.2016
  • Executed company developed and initiatives and leveraged referral networks to promote business development.
  • Used SalesForce to handle current portfolio and prospective leads.
  • Expanded customer base by identifying needs, developing solutions and delivering client-centered services
  • Identified and pursued valuable business opportunities in Hospitals, AL/IL and Skilled Nursing facilities to generate new company revenue and improve bottom line profit.

Director of Sales and Marketing

The Brennity At Tradition
Port Saint Lucie, FL
01.2014 - 06.2015
  • Suggested innovative ideas to increase sales and improve customer experience.
  • Analyzed sales and marketing data for improved strategies.
  • Evaluated market data to develop and create business strategies and marketing plans.
  • Directed sales and marketing management staff in successful use and development of business plans and strategies.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Responsible for the sales and marketing for Assisted Living and Memory Care communities
  • Raised the census from 80% to 100% in both communities

Regional Vice President of Sales

Memory Training Centers
Palm Beach, FL
07.2012 - 06.2014
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Maintained detailed records of sales progress and marketing success to better align goals with company priorities.
  • Presented our program to clients using dynamic presentations and practical use-case scenarios.
  • Managed a team of MSW and PhD's who conduct memory training in AL/IL facilities across the State of Florida.
  • Increased number of facilities from eight to over twenty.

Director of Marketing and Business Development

National Pain And Spine Center
Delray Beach, FL
04.2009 - 07.2012
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Built and strengthened strategic relationships with referring physicians and medical facilities.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Developed creative presentations, trend reports, and service data sheets.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Created printed marketing materials designed to drive campaigns.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Managed an annual marketing budget in excess of $1,000,000.00

Director of Marketing

University Of Miami Miller School Of Medicine
Palm Beach, FL
02.2009 - 04.2012
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Boosted awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Created innovative strategies to drive potential patient engagement.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal patient base.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.

Regional Director of Sales and Operations

Outreach Senior Healthcare, Inc
Fort Lauderdale, FL
03.2005 - 02.2009
  • Monitored sales team performance, analyzed sales data and reported information to National Sales Manager.
  • Implemented systems and procedures to increase sales.
  • Managed accounts to retain existing relationships and grow share of business.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Director of Physician Services

Good Samaritan Hospital Medical Center
West Palm Beach, FL
01.1985 - 01.2005
  • Created staff work assignments and monitored activity for efficient follow through.
  • Communicated performance survey results to administrators formulating corrective action plan.
  • Constructed short- and long-term planning to improve hospital based services
  • Collaborated with department managers to correct and improve services.
  • Created the Marketing Plan for our programs and implemented the advertising and promotional campaigns for these programs

Education

Bachelor of Science - Funeral Service And Mortuary Science

Pittsburgh Institute of Mortuary Science Inc
Pittsburgh, PA

Business And Professional Speaking

Kent State University
Kent, OH

Skills

  • Strategic Selling
  • Presentation Delivery
  • Collateral Management
  • New Business Opportunities
  • Motivational Leadership
  • Salesforce Administration
  • Account and Territory Management
  • Macromedia Software
  • Expert on all Microsoft Suite Programs

Accomplishments

  • Alzheimer's isn't waiting — and neither am I
  • This year, I'm participating in the Alzheimer's Association Walk to End Alzheimer's to raise funds and awareness for Alzheimer's care, support and research
  • Will you support my efforts by making a donation on my fundraising page?
  • Every dollar you donate helps the Alzheimer's Association provide care and support to those facing Alzheimer's and all other dementia, and advance critical research
  • I hope you will stand with me in this fight
  • Together, we can end Alzheimer's
  • My page: http://act.alz.org/goto/Cary
  • Check donations should be made out to the Alzheimer's Association
  • You can mail a check to the Alzheimer's Association, along with the donation form available on my fundraising page
  • Or send your check donation to me and I can deposit it directly to the Alzheimer's Association through the Walk to End Alzheimer's mobile app.

Affiliations

Palm Beach County Partnership for Aging


Palm Beach County Medical Society Volunteer


Walk to End Alzheimer's Board Member

Timeline

Director of Sales Operations

Interim HealthCare
02.2020 - Current

Director of Sales and Business Development

Allegiance Home Health And Rehab
06.2018 - 01.2020

Business Development Specialist

Caring People Home Health Care Agency
10.2016 - 01.2020

Business Development Specialist

Brookdale Nurse On Call
06.2015 - 12.2016

Director of Sales and Marketing

The Brennity At Tradition
01.2014 - 06.2015

Regional Vice President of Sales

Memory Training Centers
07.2012 - 06.2014

Director of Marketing and Business Development

National Pain And Spine Center
04.2009 - 07.2012

Director of Marketing

University Of Miami Miller School Of Medicine
02.2009 - 04.2012

Regional Director of Sales and Operations

Outreach Senior Healthcare, Inc
03.2005 - 02.2009

Director of Physician Services

Good Samaritan Hospital Medical Center
01.1985 - 01.2005

Bachelor of Science - Funeral Service And Mortuary Science

Pittsburgh Institute of Mortuary Science Inc

Business And Professional Speaking

Kent State University

Similar Profiles

CREATE PROFILE
Cary Friedlander