CAS SANDERSON
San Antonio,TX
Summary
Amazon Growth Hacker with expertise in driving innovation and growth. Currently managing over $150 million in annual sales across Amazon including multiple celebrity brands. Achieved over $1 billion in career Amazon sales and generated over $500 million in PPC/DSP revenue.
Overview
6
6
years of professional experience
Work History
Senior Director
Cartograph
Austin, TX
11.2023 - Current
- Owned Amazon P&L, growth strategy, and revenue performance across a 15–20 brand portfolio in supplements, food & beverage, housewares, home goods, and pet
- Drove year-over-year Amazon revenue growth by architecting and executing multi-year growth roadmaps for flagship brands
- Led full-funnel Amazon strategy across paid media, organic search, and conversion optimization, balancing scale with profitability and TACoS discipline
- Designed & deployed proprietary in-house technology and automation to create durable competitive advantages in bidding, keyword intelligence, and performance analytics
- Partnered with executive leadership and chaired cross-functional strategy and innovation committees to align Amazon initiatives with enterprise growth objectives
CO-FOUNDER
Solve AMZ
01.2022 - Current
- Directed all Amazon PPC strategy, optimized and maintained all Amazon listings, executed Product Launches, and conducted marketplace research to identify potential new product
- Increased sales by over 15% MoM in first 60 days, and led the brand to the 3 highest sales day in company history
SENIOR DIRECTOR OF ECOMM
HighKey
01.2020 - 11.2023
- Led Amazon strategy including Listing Optimization, PPC Strategy, Pricing Strategy, Promotional Activity, and Product Launches
- Earned 2 Best Seller Tags in the Beauty Category, and led the brand to the 2 highest sales days in company history
- Assisted in $30+ million acquisition
MARKETPLACE GROWTH MANAGER
JoySpring
01.2021 - 01.2022
- Leading all Amazon strategy including P&L Management, PPC Strategy, Product Launches, offer reformatting, Promotional/Price tactics, customer support, and all SMS & email communications
- Claimed multiple BSR tags and launched the #1 BFY sandwich cookie on Amazon
- Started at the company in 2020 as a Marketing Analyst and have been promoted internally to Senior Director
AMAZON TEAM MANAGER
InstaNatural
01.2020 - 01.2021
- Consulted with small local business and assisted them in creating their first digital marketing assets
- Volunteered at San Antonio Business Center to provide educational seminars on the basics of Digital Marketing
- Created websites using Wordpress, implemented on-page SEO, and managed social media accounts
Education
Master's of Science - Marketing Management
ESADE Business & Law School
Barcelona, ES01.2020
Bacholer's of Science - Sociology; Minor in Computer Science
Texas State University
San Marcos, TX01.2015
Skills
- Amazon Seller Central
- Amazon Vendor Central
- Full Funnel Amazon Advertising
- Listing Optimization
- Product Launch Strategy
- PPC Management
- Ranking & Review Tactics
- P&L Ownership
References
- Maddy Henshaw, Senior Director, CA Fortune, henshaw.maddy@gmail.com, (541) 735-0081
- Joe Ens, CEO, HighKey, joe@highkey.com, (612) 964-8573
- Ryan Rouse, VP of eComm, Tasseo, rrouse12@gmail.com, (773) 495-4738
Timeline
Senior Director
Cartograph
11.2023 - Current
CO-FOUNDER
Solve AMZ
01.2022 - Current
MARKETPLACE GROWTH MANAGER
JoySpring
01.2021 - 01.2022
SENIOR DIRECTOR OF ECOMM
HighKey
01.2020 - 11.2023
AMAZON TEAM MANAGER
InstaNatural
01.2020 - 01.2021
Master's of Science - Marketing Management
ESADE Business & Law School
Bacholer's of Science - Sociology; Minor in Computer Science
Texas State University