Casandra Liggin
Houston
Summary
Sales leader with a proven record at Amazon Web Services, achieving 170% year-over-year growth through strategic account planning and consultative selling. Expertise in developing executive relationships and implementing revenue growth strategies. Skilled in fostering partnerships that drive transformative business solutions.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Strategic Account Representative
Amazon Web Services (AWS)
Houston
01.2022 - Current
- Developed long-term transformational account strategies, driving technology adoption for AWS’s largest global and strategic customers.
- Achieved 170% YOY growth through consistent business and sales performance in complex strategic sales.
- Navigated AWS and customer relationships through a trusted advisor approach, enhancing collaboration and engagement.
Corporate Account Manager
Citrix Systems
Houston
01.2020 - 01.2022
- Developed strategic relationships with C-level executives, facilitating exploration and implementation of transformational business opportunities
- Crafted and coordinated multi-year technological solutions that supported clients' growth and success
- Fostered adoption of virtual desktops and applications for remote workforce, enhancing secure access connections
Enterprise Account Executive
Looker Data Sciences Inc. (A Google company)
New York
01.2018 - 01.2020
- Achieved 100% of goal within the first year/1st Account Executive to close an enterprise deal on the AWS Marketplace
- Drove retention and growth of enterprise accounts across east coast and eastern Canada, enhancing client relationships
- Developed strategic relationships with enterprise clients to drive product adoption.
- Coordinated cross-functional teams to deliver customized solutions for client needs.
- Conducted product demonstrations and training sessions for client stakeholders.
Platform Sales Manager
Oracle
New York
01.2015 - 01.2018
- Evangelized Oracle’s cloud platform suite, including IaaS and PaaS, to drive adoption among top Fortune 500 companies
- Cultivated strategic relationships with C-level executives to identify opportunities for long-term technical solutions
- Doubled territory revenue by creating new opportunities within greenfield accounts in the retail, financial services and CPG industries
- Exceeded sales quota by 200% over two-year period, demonstrating effective sales techniques.
Director of Business Development
Ypulse, Inc.
New York
01.2012 - 01.2014
- Doubled existing revenue in one year and tripled renewal revenue with key partners including Macy’s and MTV
- Led growth of Ypulse by securing new business accounts including Nordstrom, NBC Universal, and Facebook
- Developed strategic partnerships to enhance business growth opportunities.
- Collaborated with cross-functional teams to create comprehensive business development plans.
- Led market research initiatives to identify emerging trends and client needs.
Director of Client Development
Cint USA
Princeton
01.2011 - 01.2012
- Introduced Cint online survey platform (SaaS solution) to Northeast market research firms, establishing partnerships with C-level executives through prospecting, cold calling, and trade shows.
- Tripled account revenue in just 7 months.
- Developed client engagement strategies to enhance relationships and drive business growth.
- Managed cross-functional teams to deliver tailored client solutions and services, enhancing collaboration and client satisfaction.
- Conducted market analysis to identify emerging trends and opportunities, providing clients with strategic insights for growth.
Digital Ad Sales Manager
BET Networks - BET.com
New York
01.2009 - 01.2010
- Identified and closed new business opportunities generating over $500K in revenue within 6 months, driving growth for the organization
- Managed $1 million annual budget for recognizable brands, aligning spend with marketing objectives to maximize ROI
- Led sales strategy development to enhance market presence and engagement.
- Collaborated with marketing to align campaigns with sales initiatives.
- Managed team performance through regular training and coaching sessions.
Senior Account Executive
Katz Media Group - Katz 360
New York
01.2003 - 01.2009
- Increased revenue for Katz Media by over $15 million within 6 years
- Developed new business opportunities for digital audio division, Katz 360, focusing on online, mobile, and social apps
- Secured first new business account for Katz 360 in New York office
Education
BBA - Management Information Systems
The University of Georgia - Terry College of Business
Athens, GASkills
- Sales proficiency
- Customer relationship management
- Account management proficiency
- Sales strategies
- Sales strategy formulation
- Value-based selling approach
- Selling techniques
- Deal closure
- Partnership negotiation
- Prospecting expertise
- Territory management expertise
- Account planning
- Data-driven decision making
- Growth strategies
- Development strategies
- Stakeholder management skills
- Engagement strategies
- Leadership and teamwork
- Problem-solving and adaptability
- Negotiation skills
- Relationship development
Membership Organizations
- WISE – Women in Sale Everywhere
- INROADS
- MLT
- PwC Alumni
- Women's Energy Network Houston
Certification
AWS Certified AI Practitioner
Timeline
Strategic Account Representative
Amazon Web Services (AWS)
01.2022 - Current
Corporate Account Manager
Citrix Systems
01.2020 - 01.2022
Enterprise Account Executive
Looker Data Sciences Inc. (A Google company)
01.2018 - 01.2020
Platform Sales Manager
Oracle
01.2015 - 01.2018
Director of Business Development
Ypulse, Inc.
01.2012 - 01.2014
Director of Client Development
Cint USA
01.2011 - 01.2012
Digital Ad Sales Manager
BET Networks - BET.com
01.2009 - 01.2010
Senior Account Executive
Katz Media Group - Katz 360
01.2003 - 01.2009
BBA - Management Information Systems
The University of Georgia - Terry College of Business