Casey Bates
Ponte Vedra,FL
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
15
15
years of professional experience
Work History
Experiential Marketing Ambassador
Contracted by MegaFood
Londonderry, NH
01.2021 - 01.2024
- Promoted brand awareness through engaging product demonstrations and consumer interactions.
- Collected and analyzed consumer feedback to inform marketing strategies and product improvements.
- Managed inventory of promotional materials, ensuring availability for events and demonstrations.
- Built relationships with retail partners to enhance brand visibility and market presence.
- Coordinated trade show logistics, including booth setup, staffing schedules, and promotional material distribution.
- Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Distributed advertising and marketing collateral to store locations.
Experiential Marketing Manager
General Mills
Minneapolis, MN
06.2009 - 08.2017
- Developed and executed innovative experiential marketing campaigns to enhance brand engagement.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Managed vendor relationships and negotiated contracts for event logistics and promotional materials.
- Analyzed consumer insights and market trends to inform campaign development and execution.
- Trained and mentored junior team members on best practices in experiential marketing initiatives.
- Oversaw budget management, ensuring efficient allocation of resources for marketing events.
- Enhanced brand visibility through strategic partnerships and community engagement initiatives.
- Supervised onsite event staff to ensure proper representation of the company''s core values while interacting with consumers during activations.
- Established strong relationships with event partners and vendors, ensuring seamless execution of marketing activations.
- Coordinated logistics for large-scale events, ensuring smooth operations from setup to teardown.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Education
Bachelor of Arts - English
Assumption College
Worcester, MASkills
- Experiential marketing
- Brand engagement
- Trade show coordination
- Event logistics
- Budget management
- Inventory management
- Social media marketing
- Reliability
- Professionalism
Timeline
Experiential Marketing Ambassador
Contracted by MegaFood
01.2021 - 01.2024
Experiential Marketing Manager
General Mills
06.2009 - 08.2017
Bachelor of Arts - English
Assumption College