Summary
Overview
Work History
Education
Skills
References
Timeline
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Casey MacVay

Casey MacVay

Pittsburgh,PA

Summary

Dynamic marketing professional with a proven track record at Knichel Logistics, excelling in social media management and content creation. Spearheaded targeted advertising campaigns, significantly enhancing brand visibility. Adept in data analysis and skilled in HubSpot, I thrive in collaborative environments, driving impactful marketing initiatives that foster engagement and loyalty.

Overview

4
4
years of professional experience

Work History

Marketing Coordinator

Knichel Logistics
05.2023 - 10.2024
  • Managed and expanded social media presence, increasing engagement and brand visibility.
  • Developed and executed targeted advertising campaigns to boost brand recognition and lead generation.
  • Assumed responsibility for marketing operations, overseeing social media, email marketing, newsletters, and promotional materials after the Director of Marketing's promotion.
  • Organized and maintained marketing resources for the CEO and sales teams, ensuring accessibility.
  • Served as the go-to resource for presentations, scripts, meeting content, and media.
  • Led design and content development for a HubSpot-hosted website, optimizing SEO and user experience.
  • Launched the company's first magazine, overseeing content, design, and distribution.
  • Wrote scripts and coordinated logistics for CEO-hosted podcasts to increase brand authority.
  • Directed production and distribution of branded merchandise to strengthen customer loyalty.
  • Created promotional materials for the Career Center, including designing and producing pamphlets for the career fair.

Student Assistant

Robert Morris University
01.2021 - 03.2022
  • Assisted with mass email campaigns, newsletter design, and content creation.
  • Served as a liaison between students, faculty, and staff, addressing inquiries, explaining procedures, and resolving issues.
  • Managed and proofread data for various reports and Excel sheets.
  • Coordinated internship programs, tracking student submissions and providing support to ensure timely completion of tasks.

Education

Bachelor of Science (B.S.) - Marketing

Robert Morris University
Coraopolis, PA
01.2023

Certificate - Logistics

Robert Morris University
Coraopolis, PA

Skills

  • Social media management
  • Email marketing
  • Content creation
  • Advertising campaigns
  • Promotional management
  • Data Analysis and Tableau
  • Canva and Adobe Creative Suite
  • HubSpot
  • Data analysis

References

Samantha Gibson

Department Head of Marketing and Sport Management Logistics

Phone: +1 (412) 822-4315  

Email: gibsons@rmu.edu

Timeline

Marketing Coordinator

Knichel Logistics
05.2023 - 10.2024

Student Assistant

Robert Morris University
01.2021 - 03.2022

Bachelor of Science (B.S.) - Marketing

Robert Morris University

Certificate - Logistics

Robert Morris University

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Casey MacVay