Casey Stephenson
Royal Oak,MI
Summary
Experienced Regional Sales Manager, focused on market expansion and revenue growth. Adept in utilizing strategic planning and effective team leadership to drive sales performance. Track record of cultivating strong client relationships and fostering team collaboration to achieve business objectives. Highly trained in closing high ticket inside and outside sales.
Overview
19
19
years of professional experience
Work History
Midwest Regional Sales Director
VSPT Wine Group
05.2022 - Current
- Establish and launch new portfolio of 75 brands with distributors and gain distribution to achieve targeted revenue goals
- Structure pricing on current and new items to meet desired distributor GP margins in a territory of 10 states
- Create programming within distributor networks on all brands pertaining to focus periods by category
- Stabilize business losses within the transitional period and achieve forecasted growth
- Organize Sales Meetings with distributor partners to educate and inform sales teams on new portfolio
- Work with reps and managers to attain distribution volume and uncover opportunities
- Manage Direct Import Orders and inventory pertaining to ROS
- Reconcile charge backs invoices in a timely manner
- Conduct regular training sessions on product knowledge and selling techniques for staff.
- Provided exceptional customer service, addressing concerns and resolving issues in a timely manner to maintain client trust.
Central Division Regional Sales Manager
Donati Family Vineyard
09.2013 - 05.2022
- Successfully cultivated relationships with all distributorships in 14 states and salvaged sales in territory through distributor change and diligent market work.
- Top revenue producer/sales growth performer for entire company 2019/2021.
- Directly managed distributor sales plans, incentives, and inventory to obtain goals in 14 US markets (IL, MN, WI, MI, OH, MO, IN, KY, LA, TN, AR, AL, SD, ND) with 16 partnered distribution companies.
- Top private label producer, generating over $300K in extra revenue by partnering with LLCs on independent labels both on and off premise
- One of three employees retained after hiring an outside consultant to manage distributor relations
- Responsible for building new account business, working the market daily and conducting events in IL
- Met regularly with distributor management to ensure targeted goals were achieved
- Conducted training sessions for sales staff, promoting best practices and improving team performance.
- Collaborated with marketing to design promotional campaigns that increased brand visibility in the region.
- Monitored competitor activities and industry developments to adjust sales tactics accordingly.
- Streamlined reporting processes, improving efficiency in tracking sales metrics and performance indicators.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Fostered relationships with key clients, enhancing customer loyalty and retention rates.
Sales Director
It's Just Lunch
11.2012 - 09.2013
- Effectively closed high ticket phone sales calls daily with minimal ‘warm’ leads provided
- Consistently exceeded monthly quota and generated over 300K in revenue for the company in the first six months
- Consistently ranked among the top three of 20 Midwest Sales Directors since starting date
- Acquired professional training in executing inside sales success
Sales Consultant
Louis Glunz Wines
07.2009 - 10.2012
- Developed and managed over 100 accounts throughout Chicago, increasing sales significantly
- Monthly presentations and educational seminars for clients and consumers throughout the sales territory
- Developed new sales proposals and prospected new clients to increase market share on a weekly basis
- Achieved monthly sales quotas and consistently earned incentive bonuses and trips with acute sales focus
Sales Consultant
Republic National Distributing Company
12.2006 - 05.2009
- Promoted to manage 2-million-dollar territory within eight months of employment
- Maintained customer needs during a national merger and also a local merger and new warehouse transition
- Consistently achieved monthly sales quotas pertaining to focus brands and bonus goals
- Built and maintained solid business relationships with over 100 active accounts
Education
Bachelor of Arts - Broadcast Journalism, Spanish Minor
Michigan State University
East Lansing, MI12-2005
Skills
- Outside sales consulting experience
- Experienced in fostering client loyalty and trust
- Skilled in closing business deals
- Demonstrated success in increasing sales revenue
- Territory management
- Cold calling
- Goals and performance execution
- Experience in conducting effective educational seminars to large and small audiences
- Proficient in Microsoft Word, Windows XP, Adobe Acrobat, Microsoft PowerPoint, Microsoft Excel, Salesforce, VIP/idig
Timeline
Midwest Regional Sales Director
VSPT Wine Group
05.2022 - Current
Central Division Regional Sales Manager
Donati Family Vineyard
09.2013 - 05.2022
Sales Director
It's Just Lunch
11.2012 - 09.2013
Sales Consultant
Louis Glunz Wines
07.2009 - 10.2012
Sales Consultant
Republic National Distributing Company
12.2006 - 05.2009
Bachelor of Arts - Broadcast Journalism, Spanish Minor
Michigan State University