Cassandra Hammond
Hearne,TX
Summary
Strategic Sales Account Executive with 15+ years of experience in sales, account management, client relationship building, and market analysis. Metric-driven approach with a proven track record in creating compelling sales proposals, nurturing client development, and maintaining effective correspondence. Consistently generated over $10 million in annual revenue by successfully managing a portfolio of key accounts, surpassing quotas by 184%. Committed to exceeding sales targets and fostering strong client relationships.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sr. Sales Account Executive
Astound Broadband
Texas
03.2021 - Current
- Formulated successful strategies to boost engagement with top-tier accounts.
- Implemented targeted lead strategies, resulting in new account acquisitions and a 50% sales increase.
- Developed and executed sales strategies enhancing customer involvement.
- Fostered strong connections with critical business partners, resulting in increased referral opportunities.
- Achieved business goals by facilitating transactions of advanced telecom fiber infrastructure.
- Joined efforts with teams to optimize sales workflows, achieving deeper comprehension of customer trends.
Jr. Account Executive
Frontier Communications
College Station, TX
10.2013 - 03.2021
- Directed key account portfolio with 50 clients, achieving annual revenue exceeding $1M.
- Orchestrated weekly appointment planning to boost client interaction and experience.
- Surpassed target goals by creating and managing 100 new accounts within a 16-month period.
- Enhanced customer value and drove significant sales growth with targeted service recommendations.
- Partnered with account managers to provide comprehensive performance summaries each quarter.
- Reached top-tier ranking as one of the leading 10% among peers in College Station.
- Handled and clarified concerns about product specifications, cost structures, and inventory availability.
- Surpassed yearly targets by 184% through diligent analysis of market trends, product innovations, and competitor actions.
VP of Sales and Business Development
FB International
College Station, TX
04.2012 - 02.2020
- Championed data-driven decision-making within the organization, leveraging insights from CRM systems for better resource allocation.
- Established measurable KPIs for the sales team, enabling accurate tracking of progress towards company objectives.
- Drove market share growth by analyzing industry trends and developing competitive product offerings.
- Implemented training programs to enhance the effectiveness of the sales team, leading to higher conversion rates.
Signing Agent & Insurance Agent
Milaj Notary-Owner
College Station, TX
03.2009 - 10.2013
- Ensured prompt responses to customer concerns to enhance overall satisfaction levels.
- Developed and edited correspondence to enhance proposal success with potential clients.
- Facilitated the signing of loan documents, ensuring accuracy and compliance with legal requirements.
- Fostered strong relationships with home builders to streamline collaboration and enhance service delivery.
Business Owner
C and J Fashions
Hearne, TX
01.2004 - 08.2008
- Opened and operationalized a new retail location, leading the recruitment and training of new staff members
- Increased operational efficiency by implementing UPS and USPS shipping solutions, handling over 90+ customer shipping requests monthly
- Leveraged marketing insights to develop strategic plans to increase foot traffic and average customer spending
- Ensured accurate financial reporting by maintaining daily transaction records and optimized pricing and discount strategies
- Analyzed monthly sales data to identify trends that informed adjustments in inventory levels and product offerings
- Prioritized customer-centric service by demonstrating urgency in fulfilling needs
Education
Bachelor of Arts - Marketing Management
Kaplan University
Columbus, OH01.2009
Associate of Science - Business
Blinn Junior College
Bryan, TX01.2001
Skills
- Digital Marketing
- Client Consultations
- Process Streamlining
- Account Management
- Revenue Generation
- Strategic Appointments
- Upselling Techniques
- Performance Updates
- Market Monitoring
- Sales
- Performance management
- Upselling strategies
- Account management
- Relationship selling
- Sales closing
- Sales pipeline development
- Problem-solving abilities
- Team collaboration
- Team leadership
- Decision-making
- Conflict resolution
Accomplishments
- Established 100 new accounts within 16 months through client development strategies, exceeding the target goals.
- Managed a portfolio of 50 key accounts at Frontier Communications, generating over $1M in annual revenue.
Awards
- Ingenuity Award Winner, Yellowbook, 2012
- Top Sales Performer, Yellowbook, 2011
- Elected City Councilwoman, Hearne, Texas, 2007
- Vice President, International Polytechnic Institute
- Small Minority Business Recognition, Awarded by the City of Bryan Chambers
- Club 125 Astound Business
Early Work Experience
- Senior Account Executive, Marketing Division
- Director, Kids and Company Preschool
Affiliations
Theta Zeta Épsilon Sorority
Certification
Mediation Certification
Ascend Certified
Microsoft Certified
Software Specialist
Law Certification
Timeline
Sr. Sales Account Executive
Astound Broadband
03.2021 - Current
Jr. Account Executive
Frontier Communications
10.2013 - 03.2021
VP of Sales and Business Development
FB International
04.2012 - 02.2020
Signing Agent & Insurance Agent
Milaj Notary-Owner
03.2009 - 10.2013
Business Owner
C and J Fashions
01.2004 - 08.2008
Bachelor of Arts - Marketing Management
Kaplan University
Associate of Science - Business
Blinn Junior College