Summary
Overview
Work History
Education
Skills
Certification
Software
Work Availability
Work Preference
Timeline
Hi, I’m

Cassie Kalaw

Marketing Manager
Walnut Creek,CA
Cassie Kalaw

Summary

Organized and dependable candidate successful at managing multiple priorities with passion and a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

8
years of professional experience
1
Certification

Work History

Zebra Inc.

Marketing Manager
10.2020 - Current

Job overview

  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Created and managed social media campaigns to increase brand engagement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.


Pure Barre

Barre Instructor
04.2019 - 06.2020

Job overview

  • Designed and instructed 50-minute, low-impact classes to meet varying fitness levels and keep clients engaged.
  • Demonstrated safe and effective exercise techniques through verbal instruction, visual demonstration, and hands-on guidance.
  • Motivated participants through one-on-one instruction and positive feedback.
  • Promoted fitness classes and assisted with marketing to boost gym attendance.

Pure Barre

Sales Associate
03.2019 - 04.2019

Job overview

  • Greeted and engaged with guests to understand and anticipate customer service needs.
  • Answered phone calls and answered questions from potential customers.
  • Operated cash register and POS to handle purchases, refunds, and exchanges for customers.
  • Utilized CRM and appointment setting software such as MindBody and ClubReady to improve client experience and gain higher retention rates.

Zebra Inc.

Assistant Manager
01.2016 - 05.2019

Job overview

  • Managed daily operations of the store including scheduling staff, assigning tasks, and overseeing inventory control processes.
  • Performed administrative duties such as appointment scheduling and processing payroll information.
  • Interviewed potential job candidates and made hiring recommendations to general manager.
  • Assisted with new employee training and conducted performance reviews to track overall progress.

Zebra Inc.

Sales Associate
10.2015 - 01.2016

Job overview

  • Developed excellent communication and interpersonal skills by interacting with customers on a daily basis.
  • Demonstrated ability to stay organized and motivated in a fast-paced work environment.
  • Utilized problem solving skills to identify customer needs and provide optimal solutions.
  • Communicated product features, advantages, and benefits to customers to up-sell items according to customer needs.

Education

The Iron Sanctuary
Walnut Creek, CA

Internship from Personal Training
10.2021

Skills

  • Project Management
  • Communication
  • Social Media Marketing
  • CRM Management
  • Calendar Management
  • Organization

Certification

  • NASM CWC - Certified Wellness Coach
  • NASM SFC - Stretching and Flexibility Coach
  • NASM CPT - Certified Personal Trainer
  • NASM BCS - Behavior Change Specialist
  • NASM CNC - Certified Nutrition Coach

Software

ClubReady

MindBody

Clover

Availability
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Work Preference

Work Type

Full TimePart Time

Work Location

HybridRemoteOn-Site

Timeline

Marketing Manager

Zebra Inc.
10.2020 - Current

Barre Instructor

Pure Barre
04.2019 - 06.2020

Sales Associate

Pure Barre
03.2019 - 04.2019

Assistant Manager

Zebra Inc.
01.2016 - 05.2019

Sales Associate

Zebra Inc.
10.2015 - 01.2016

The Iron Sanctuary

Internship from Personal Training
Cassie KalawMarketing Manager