Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
Cassidy Falk

Cassidy Falk

McKeesport,PA

Summary

Motivated college graduate with practical experience in project planning and team leadership. Demonstrated strengths include critical thinking, research skills, and adaptability to thrive in fast-paced environments. Significant contributions made in previous roles through effective communication and problem-solving abilities. Committed to ongoing professional development and eager to apply learned skills in a new setting.

Overview

3
3
years of professional experience

Work History

Bartender

The Junction Tavern
Perryopolis, PA
12.2022 - Current
  • Effectively multitasked within fast-paced environment.
  • Maintained a 3.0 GPA while working part time to pay for 50% of college expenses
  • Creating engaging social media content to promote special events.
  • Assisting in planning and organizing events for The Junction Tavern to host.

Public Relations Director

Martin Hall Agency
Morgantown, West Virginia
01.2025 - 05.2025
  • Developed strategic communication plans to enhance brand visibility and reputation for our client, Sunset Berry Farm.
  • Managed media relations, fostering strong connections with journalists and influencers.
  • Crafted press releases and promotional materials, maintaining consistent messaging.
  • Developed content for websites, blogs, and other online platforms for enhancing brand presence on the web.

Grassroots Marketing Specialist

Prospect and Price Creative
Morgantown, WV
09.2024 - 01.2025
  • Created graphical illustrations to share market research insights.
  • Organized promotional events to increase brand awareness and customer engagement.
  • Collaborated with sales teams to align marketing strategies with sales objectives.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.
  • Utilized various software and tools to streamline processes and optimize performance.

Public Relations Assistant

Martin Hall Agency
Morgantown, WV
01.2024 - 05.2024
  • Assisted PR manager with scheduling and organizing various events.
  • Prepared presentations for senior management teams on new initiatives or marketing strategies.
  • Worked with a team as a Public Relations Specialist with our client, WVU Extension’s Agritourism branch.
  • Planned and delivered a research-based PR campaign to raise awareness for the Greenbrier Valley.
  • Expanded West Virginia agritourism to our target audience through digital media, print media, and other PR tactics.

Education

Bachelor of Science - Advertising And Public Relations

West Virginia University
Morgantown, WV
05-2025

Skills

  • Media relations
  • Communications development
  • Social media expertise
  • Public Relations writing
  • Customer engagement
  • Event planning
  • Integrated marketing communications
  • Microsoft Word
  • Adobe Creative Cloud

References

References available upon request.

Timeline

Public Relations Director

Martin Hall Agency
01.2025 - 05.2025

Grassroots Marketing Specialist

Prospect and Price Creative
09.2024 - 01.2025

Public Relations Assistant

Martin Hall Agency
01.2024 - 05.2024

Bartender

The Junction Tavern
12.2022 - Current

Bachelor of Science - Advertising And Public Relations

West Virginia University

Similar Profiles

CREATE PROFILE