CASSIDY STOCKTON
Bob’s Red Mill Natural Foods
Portland,Oregon
16
years of professional experience
Strategic and dynamic marketing leader with over 10 years of experience in developing and executing integrated influencer and social media programs. Proven track record of leading cross-functional campaigns, fostering authentic creator relationships, and enhancing brand awareness through innovative content and compelling storytelling. Known for balancing creativity with analytics to optimize performance while strengthening brand equity. Committed to driving impactful marketing strategies that resonate with target audiences and elevate brand presence.
Work History
Senior Marketing Communications Manager
2 Years 3 Months- Led influencer and content strategy to align with brand and seasonal campaigns, ensuring cohesive storytelling across social, paid, email, and retail touchpoints.
- Managed day-to-day agency relationships to execute PR and influencer programs generating 8B+ annual impressions and above-benchmark engagement.
- Led integrated marketing communications strategy across brand, digital, PR, and trade channels.
- Managed agency relationships to execute PR and influencer programs, resulting in 8B+ annual impressions and above-benchmark engagement.
- Developed and evolved a robust influencer seeding and gifting strategy to deepen creator relationships and drive authentic advocacy.
- Partnered with eCommerce, paid media, and PR teams to extend influencer content across multiple marketing channels.
- Created and implemented a streamlined system for content ideation, creation, and approval, enhancing timelines and brand consistency.
Senior Content Marketing Manager
2 Years 11 Months- Oversaw integrated PR, influencer, and social media programs driving 1.5B+ impressions annually.
- Guided agency partners in selecting strategic influencers and executing campaigns aligned with product launches and brand initiatives.
- Collaborated across departments to ensure influencer campaigns aligned with paid, organic, and retail goals.
- Reported on performance metrics and refined strategy using insights to enhance ROI.
- Conducted regular content audits to identify gaps and redundancies in content.
- Reviewed creative assets for brand consistency, accuracy, and food-related compliance.
- Managed SEO-focused copy for recipes, blog posts, and product pages.
Digital Communications Marketing Manager
7 Years 11 Months- Executed a unified content calendar to align brand storytelling across owned and earned channels.
- Achieved audience growth with engagement rates surpassing industry benchmarks.
- Managed cross-functional coordination with sales, creative, and product teams to support campaign execution.
- Partnered with sales teams to create retailer-ready marketing tools and support trade promotions.
- Oversaw agency and vendor relationships, ensuring timely delivery of creative assets and promotional materials.
Education
Bachelor of Arts - Business Administration And Management
Skills
Campaign Management
Content Development
Social Media Strategy
Agency Collaboration
Brand Storytelling
Gifting & Seeding
Influencer Marketing
Content Development
Marketing Analytics
Community Engagement
Timeline
Senior Marketing Communications Manager
Bob’s Red Mill Natural Foods
01.2023 - 04.2025Read More
Senior Content Marketing Manager
Bob’s Red Mill Natural Foods
01.2020 - 12.2022Read More
Digital Communications Marketing Manager
Bob’s Red Mill Natural Foods
01.2009 - 12.2016Read More
Western Washington University
Bachelor of Arts from Business Administration And Management
Read More
RECOGNITION
Best Influencer Event (Live or Virtual)- 2024 Holiday Bake Along, PR Daily