CASSIE QUIEN
De Pere,WI
Summary
Passionate about building strong relationships and driving sales growth through innovative strategies and collaborative partnerships. Experienced in scaling organizations, streamlining processes, and delivering exceptional value to clients and stakeholders. Skilled in leading high-performing teams, fostering trust, and navigating complex markets to achieve sustainable growth and success.
Overview
13
13
years of professional experience
Work History
Sr. Director of Sales & Operations
WABASH
01.2026 - Current
- Promoted to Sr. Director of Sales & Operations within eight months, expanding responsibility across sales strategy, customer growth, asset deployment, and operational execution.
- Led sales and operations strategy, aligning commercial priorities with customer experience and asset utilization to drive business performance.
- Generated $2.6M in sales while deploying 240 trailers, enhancing service capacity and customer satisfaction.
- Grew the customer base from 4 to 18 customers, a 350% increase.
- Developed and maintained strategic customer relationships, coordinating cross-functional execution across sales, operations, finance, and legal.
Vice President of Commercial
REPOWR
Chattanooga, USA
04.2024 - 03.2025
- Led the commercial sales strategy for REPOWR, a logistics marketplace transforming trailer-sharing and flexible asset utilization.
- Drove a 245% increase in brokerage project reservations in the second half of 2024, accelerating adoption and expanding market impact.
- Owned Schneider FreightPower partnership, securing two additional user categories and achieving a 135% increase in user signups and a 395% increase in reservations from FreightPower carriers after May 2024.
- Diversified REPOWR’s asset supplier base, increasing unique suppliers by 59% and expanding total trailers listed by 338% in the second half of 2024.
- Spearheaded integrations with telematics providers and drove customer-driven product enhancements, resulting in increased platform adoption and engagement.
- Developed logistics marketplace for trailer-sharing, enhancing asset utilization and flexibility.
Director of Business Development
FreightVana
Phoenix, USA
05.2022 - 04.2024
- Secured ~5,000 annual full truckload shipments, generating $9M+ in revenue in 2023 through strategic bidding and relationship-building.
- Built and managed a robust pipeline through strategic outreach and relationship leveraging, resulting in consistent revenue growth.
- Led contract negotiations and rate agreements, facilitating seamless onboarding and enhancing overall customer satisfaction.
- Drove business development during FreightVana’s start-up phase, securing contract freight with Fortune 500 shippers, establishing a foundation for future growth.
Director of Customer Service
Bay & Bay Transportation
Eagan, USA
08.2021 - 04.2022
- Led 20-member team responsible for $140M annual revenue in Bay & Bay’s refrigerated truckload operations.
- Developed and executed strategies that improved service levels and operational efficiency.
Director of Carrier Solutions
Ecolab
St. Paul, USA
04.2021 - 08.2021
- Oversaw $98M LTL/Parcel network, collaborating with 18 carriers across North America to optimize logistics.
- Enhanced service metrics by implementing analytics-driven strategies and streamlining carrier integrations.
Director of Business Development
Transport America
Eagan, USA
01.2020 - 04.2021
- Managed $40M in annual revenue while growing the book of business by 20%.
- Fostered transparent communication with clients to build trust and strengthen relationships.
Division Manager of Operations
Transport America
Eagan, USA
10.2018 - 01.2020
- Directed the Southeast Division of OTR operations, managing 140+ drivers, 300 drop trailers, and 20 operations personnel.
- Reduced costs and improved retention by optimizing operational processes.
Regional Manager of Customer Service
Transport America
Eagan, USA
10.2017 - 10.2018
- Oversaw a $300M truckload network, ensuring service excellence and appointment efficiency.
- Collaborated with teams to secure and optimize new business opportunities.
Customer Service Manager
Transport America
Eagan, USA
01.2014 - 10.2017
Education
Bachelor of Science - Business Marketing
University of St. Thomas
St. Paul, MNSkills
- Sales strategy
- Business development
- Customer growth
- Contract negotiation
- Logistics optimization
- Operational optimization
- Data analysis
- Team leadership
- Cross-functional collaboration
- Relationship management
Industry Involvement
- Women in Trucking Association, Top Woman to Watch in Trucking, 01/24, 01/25
- St. Paul Professional Women for Good - Grapevine, Founding Member, 01/23, Present
- Minnesota Trucking Association, NEXTLEADER Program, 09/20, 09/21
Timeline
Sr. Director of Sales & Operations
WABASH
01.2026 - Current
Vice President of Commercial
REPOWR
04.2024 - 03.2025
Director of Business Development
FreightVana
05.2022 - 04.2024
Director of Customer Service
Bay & Bay Transportation
08.2021 - 04.2022
Director of Carrier Solutions
Ecolab
04.2021 - 08.2021
Director of Business Development
Transport America
01.2020 - 04.2021
Division Manager of Operations
Transport America
10.2018 - 01.2020
Regional Manager of Customer Service
Transport America
10.2017 - 10.2018
Customer Service Manager
Transport America
01.2014 - 10.2017
Bachelor of Science - Business Marketing
University of St. Thomas