Catalina Vilches
Miami Beach
Summary
Wellness professional and Pilates Instructor with strong experience in hospitality, guest service, and daily operations. Skilled in coordinating services, supporting members and guests, and creating positive experiences through organization, care, and attention to detail.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Key Holder
Free People
Miami Beach
07.2025 - Current
- Oversaw daily store operations by opening and closing the store, securing cash handling, and ensuring compliance with company procedures.
- Delivered personalized customer service, driving sales through styling advice and strong product knowledge.
- Supported visual merchandising updates to align with seasonal trends and corporate guidelines.
- Assisted in training new team members, fostering a collaborative and motivated work environment.
Pilates Instructor (Reformer & Mat)
Pilates Instructor
01.2025 - Current
- Teach private and group Pilates classes focused on strength, posture, and mobility.
- Create safe and personalized workouts for different fitness levels.
- Support clients in reaching wellness and recovery goals.
- Maintain a positive, motivating class environment.
Founder
Dedal de Oro
Miami
01.2016 - Current
- Lead the artistic vision and strategic direction of Dedal de Oro LLC, overseeing all creative and strategic aspects.
- Combine creativity, strategy, and operational excellence to position Dedal de Oro LLC as a leading fashion brand, offering unique products and exceptional experiences.
- Creative Vision and Strategy: Develop and define the brand identity, setting creative and strategic guidelines to ensure each collection and product reflects our unique vision and aligns with market trends.
- Product Design and Development: Oversee the design process from conceptualization to completion, collaborating with designers, manufacturers, and suppliers to create innovative, high-quality products.
Sales Representative and Front Desk
Club Pilates
South Beach
09.2024 - 03.2025
- Effectively engaged with prospective members to promote membership options, conduct studio tours, and meet sales targets while delivering exceptional customer service.
- Managed front desk operations, including scheduling, membership sign-ups, and payments, ensuring smooth and accurate processes.
- Built strong relationships with members to foster loyalty and increase referrals.
- Supported daily studio operations by maintaining cleanliness, restocking supplies, and collaborating with instructors and management to resolve issues and enhance the member experience.
Boutique Supervisor & F&B Coordinator
Nautilus Sonesta
Miami
09.2023 - 02.2025
- Managed boutique operations, merchandising, and guest service to drive sales
- Created visual displays and promotions to improve product presentation and revenue
- Coordinated daily F&B operations, scheduling, and POS transactions
- Supported events, banquets, and special hotel functions
- Tracked inventory, vendor orders, and operational supplies
- Collaborated with sales and marketing to enhance guest experience
Education
Specialization in Fashion - Marketing Design and Merchandising
Central Saint Martins
London, UK08.2022
Bachelor in Fashion Design - Advanced Fashion Design and Merchandising
Andres Bello University
Santiago, Chile12.2020
Skills
- Guest Experience & Customer Service
- Pilates Instruction (Reformer & Mat)
- Food & Beverage Operations
- POS Systems & Scheduling
- Fitness & Wellness Coordination
- Sales & Member Engagement
- Boutique & Retail Management
- Event & Banquet Support
- Inventory & Vendor Coordination
- Visual Merchandising
- Team Support & Training
- Bilingual: English & Spanish
Languages
English
Professional
Spanish
Native/ Bilingual
Certification
Comprehensive Pilates Instructor Certification – Club Pilates
Timeline
Key Holder
Free People
07.2025 - Current
Pilates Instructor (Reformer & Mat)
Pilates Instructor
01.2025 - Current
Sales Representative and Front Desk
Club Pilates
09.2024 - 03.2025
Boutique Supervisor & F&B Coordinator
Nautilus Sonesta
09.2023 - 02.2025
Founder
Dedal de Oro
01.2016 - Current
Specialization in Fashion - Marketing Design and Merchandising
Central Saint Martins
Bachelor in Fashion Design - Advanced Fashion Design and Merchandising
Andres Bello University