Cate Tanner
Social Media Specialist
San Diego,CA
Summary
Story-driven journalist adept at developing articles and investigating issues with tenacious and unwavering dedication. Offering five years of experience in print and online media. Versed in viral trends and capturing community stories with proven success leveraging social media platforms to increase engagement.
Overview
4
4
years of post-secondary education
10
10
years of professional experience
Work History
Social Media Specialist
Alta Resources
09.2019 - Current
- Manage consumer relations across several social media platforms for Procter & Gamble brands
- Analyze and report social media and online marketing campaign results
- Oversee social media for P&G’s feminine care brands and ensure service levels are met
- Work as sole consumer care specialist for Always and Tampax Instagram accounts
- Regularly coach and train social media team members
- Award winner for exceeding metrics and outstanding performance on P&G team (2020)
Stylist and Sales Lead
EXPRESS
09.2016 - 03.2021
- Coached, trained, and oversaw team of associates
- Organized store merchandise racks and displays to promote and maintain visually appealing environments
- Exceeded sales goals and boosted revenue through product knowledge and customer relationship management
- Up-sold and cross-sold products effectively, driving sales and increasing revenue
Editorial Assistant
Fond du Lac Reporter/USA Today Network-Wisconsin
01.2018 - 09.2019
- Provided copy editing support to hit target dates for editorial and design productions with print and digital material
- Organized material, determined area of emphasis, and wrote according to prescribed editorial style and format standards
- Used storytelling skills to craft community stories and maintained relationships with sources
- Oversaw the content and assembly of the Action Advertiser, a biweekly, award-winning publication
Visitor Services Staff
Bergstrom-Mahler Museum Of Glass
05.2018 - 10.2019
- Greeted guests and educated about museum
- Detailed program operations and participant activities with comprehensive recordkeeping
- Educated potential participants on available services and processes to engage in program
Editor
The Bark, University News Organization
08.2017 - 05.2018
- Aided reporters in refining and developing content across all platforms in a timely manner
- Verified facts, helped plan publication content, and further developed story ideas
- Assisted with the successful rebranding of The Bark, previously known as The Statesman
- Determined readiness of written pieces, made changes and approved final versions for publication
- Communicated directly with reporters to assess stories and improve quality of work
Feature Writer and Editor
UMD Marketing & Public Relations
01.2017 - 05.2017
- Sought out content on campus to feature on multiple social media platforms
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
- Performed research and checked all facts to maintain high standard of journalistic integrity
- Followed through on beat sources, contacts and leads to gather information for stories
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation
Education
Bachelor’s Degree - Journalism, English
University Of Minnesota
09.2014 - 05.2018
Skills
CoachContentNetworkNewspaperPublicationSalesStoriesVideoWebsite
Interviewing skill
Organization and time management
Training & development
Customer service
Computer proficiency
Excellent work ethic
Media operations knowledge
Public opinion understanding
Investigations expertise
Interviewing skill
Story development
Accomplishments
- Supervised team of twelve staff members
- Collaborated with Procter & Gamble team to deliver excellent customer service to consumers through Tampax and Always Instagram accounts
- Winner of July 2020 Power of You award for top metrics at Alta Resources
- 2019 Minnesota Newspaper Association award winner in Arts and Entertainment story category
Timeline
Social Media Specialist
Alta Resources
09.2019 - Current
Visitor Services Staff
Bergstrom-Mahler Museum Of Glass
05.2018 - 10.2019
Editorial Assistant
Fond du Lac Reporter/USA Today Network-Wisconsin
01.2018 - 09.2019
Editor
The Bark, University News Organization
08.2017 - 05.2018
Feature Writer and Editor
UMD Marketing & Public Relations
01.2017 - 05.2017
Stylist and Sales Lead
EXPRESS
09.2016 - 03.2021
Bachelor’s Degree - Journalism, English
University Of Minnesota
09.2014 - 05.2018