Marketing
Hi, I’m
Catherine Akulshina
Business Development Manager
Saint-Petersburg,VA
Summary
Hello, I want to become a member of your team! My background has always been connected with IT and marketing. After years of investigation I realized myself as a natural bond BDM.
I live in Russia, Saint-Petersburg, but my love to travel all around the world reveals the possibility to connect with the best companies in the field of my interest.
I am highly professional, emphatic and communicative person, with strong soft and hard skills, which coincide with the requirements, declared in vacancy.
Let us check?
Overview
13
years of professional experience
20
years of post-secondary education
4
Languages
4
Types of vehicals I can drive
Work History
Adsterra CPA NetworkCyprus, Llimasol, PA
Business Development Manager
10.2021 - Current
Job overview
- Collected data and performed customer needs analysis.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Applied strategic negotiation and sales closing skills.
- Grew sales through skilled sales support for new and existing customers.
- Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
FraktalitySaint Petersburg, Russian Federation
COO
10.2015 - 09.2021
Job overview
- Attracted major client.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Increased business profits by streamlining processes and trimming unnecessary positions.
- Grew 10 people team by sourcing well-qualified employees using new recruitment strategy.
- Oversaw business-wide changes to modernize procedures and organization.
BestRateSaint Petersburg, Russian Federation
SMM Specialist
04.2019 - 05.2020
Job overview
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Identified appropriate marketing channels and target customers for campaigns.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
Genesis VisionSaint-Petersburg, Russian Federation
SMM Specialist
02.2018 - 04.2019
Job overview
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Identified appropriate marketing channels and target customers for campaigns.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
- Created customized marketing materials to increase product awareness.
- Tracked key metrics and developed spreadsheets and data models.
Hit BTCSaint-Petersburg, Russian Federation
Digital Marketing Specialist
07.2017 - 03.2018
Job overview
- Boosted brand awareness by establishing strong web and social media presence.
Cube Capital (Holding)Saint-Petersburgh, Russian Federation
Seniour SMM Specialist
10.2017 - 02.2018
Job overview
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Adapted marketing plans to specific audiences.
- Identified appropriate marketing channels and target customers for campaigns.
- Tracked key metrics.
InplaceSaint Petersburg, Russian Federation
SMM Specialist, Journalist
11.2016 - 09.2017
Job overview
- Wrote, edited and produced stories for Internet and digital channels.
- Planned marketing strategies in Facebook, Twitter, Instagram, VK
- Perfomance marketing
- Email marketing
- SEO
Marketing Agency "Internet Investigations"Saint-Petersburg, Russian Federation
SMM Specialist
08.2014 - 11.2016
Job overview
- Identified appropriate marketing channels and target customers for campaigns.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Optimized advertising efforts by developing content for media relations.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Adapted marketing plans to specific audiences based on research.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Attracted new clients by creating and implementing innovative marketing strategies.
- Collaborated with product development team to effectively modernize and update promotions.
- Tracked key metrics and developed spreadsheets and data models.
Education
11 Liceum
from Maths
09.1999 - 06.2010
Pskov State Pedagogical UniversityPskov, Russian Federation
Ph.D. from Teacher of English And
09.2009 - 08.2015
French Language CoursesPskov State Pedagogical University
No Degree from French Speaking Language
05.2012 - 06.2014
German Language CoursesJade Hochschule
No Degree from German Speaking Language
01.2013 - 03.2014
Skills
B2B Sales
Product and service sales
Excellent Communication
Teamwork and Collaboration
Flexible and Adaptable
Cultural Awareness
Written Communication
Business administration
Promotional planning
Business negotiations
Graphic design
Sales Strategies
Strategic planning
Campaign management
Market Analysis
Digital marketing
Business Development
Networking skills
Goals and performance
Lead prospecting
Business development and planning
CRM Systems
Account management
Upselling
Performance monitoring
Customer service and support
Performance metrics
Relationship building and rapport
Research
Interests
Psychology
IT
Digital drawing
Reading
Yoga
Timeline
Business Development Manager
Adsterra CPA Network
10.2021 - Current
SMM Specialist
BestRate
04.2019 - 05.2020
SMM Specialist
Genesis Vision
02.2018 - 04.2019
Seniour SMM Specialist
Cube Capital (Holding)
10.2017 - 02.2018
Digital Marketing Specialist
Hit BTC
07.2017 - 03.2018
SMM Specialist, Journalist
Inplace
11.2016 - 09.2017
COO
Fraktality
10.2015 - 09.2021
SMM Specialist
Marketing Agency "Internet Investigations"
08.2014 - 11.2016
German Language Courses
No Degree from German Speaking Language
01.2013 - 03.2014
French Language Courses
No Degree from French Speaking Language
05.2012 - 06.2014
Pskov State Pedagogical University
Ph.D. from Teacher of English And
09.2009 - 08.2015
11 Liceum
from Maths
09.1999 - 06.2010