Catherine Balistreri

Created global marketing strategy and manage execution across full marketing mix: Digital, Events, Product, Partners, and Enablement.

• Developed new go-to-market value-based messaging and product bundle based on market insights, technical capabilities, and customer buying behavior
• Executed marketing tactics that contribute to >75% of New Logo pipeline
• Advanced strategic partner and regional system integrator relationships and marketing programs
• Lead inside sales function, cross functional teams, and agency partners to execute and optimize marketing strategy

Led North America’s Marketing and Demand Generation for Configure Price Quote software through managing inside sales team and running effective B2B marketing programs.

• Developed campaign strategy for lead generating activities, focusing on MQL, SQL, and pipeline development
• Grew Tacton brand in North America through focused Inside Sales efforts, press and analyst activity, social media, and web optimization

Defined and implemented marketing plan for three ultrasound lines of business, representing over 35% of the US Ultrasound market.

• Led digital marketing strategy that delivered 10x ROI in Opportunities and 5x ROI in Won
• Amount
• Collaborated across sales, product development, and business leadership to translate commercial objectives into marketing tactics and strategies.

Created a marketing department from the ground up, managing a team of 6. Led global marketing and business development strategy for leading Procurement consulting firm.

• Developed messaging, go-to-market, and campaign strategies, including new service line development, for global consulting practice, growing the US market by >$2M through marketing campaigns and events
• Aligned with agency to create a new company website, requiring a significant amount of new content, updated messaging, and persona profiling

Developed and executed marketing strategy for the Health Sciences business unit within Oracle, focusing on product messaging, content creation, event management, and email campaigns.

• Developed product messaging and content focused on market pain and trends, target market, competitive landscape, and product differentiators
• Planned and execute all North American trade show presence, including contracting, staffing, exhibit space, and content and outreach strategy