Catherine Cruikshank Eberle, MA
Naples,Florida
Summary
Forward-thinking Sales and Marketing Manager with expertise in coordinating and deploying successful marketing campaigns. Talented project manager successful at tackling problems with tenacity and sound judgment. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
22
22
years of professional experience
Work History
Director of Education
Aqualane Clinical Research
03.2023 - 10.2023
- Developed marketing strategies to expand awareness of start up company.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Oversaw development and implementation of quality educational programs.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
Executive Director
Restoration Senior Living/Distinctive Living
04.2021 - 01.2023
- Opened a new Memory Care ALF, including: concluding the construction, establishing licensure August 2021, staffing, drafting contract and CEMP.
- Analyzed sales and marketing data for improved strategies.
- Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
Director of MC / Interim Executive Director AL
Amavida Senior Living
08.2019 - 11.2020
- Six month old AL/MC increased population to 67%
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
Director of Education/Regional Director
Alzheimer's Association, FGCC
08.2004 - 10.2018
- Expanded reach in territory population to meet and exceed goals annually, supporting financial goals.
- Oversaw development and implementation of quality educational programs at Chapter, State and National levels.
- Recruited, trained and mentored staff of 19 on 17 counties in best practices for instruction.
- Proactively identified areas where additional resources were needed; secured funding through grants or reallocating existing budgets.
Director of Memory Care
American Retirement Corporation
10.2001 - 05.2004
- Conducted regular assessments of each resident''s cognitive status, adjusting their care plans accordingly to provide the most appropriate level of support.
- Conducted tours of facility to prospective residents and families.
- Reduced staff turnover by fostering a supportive work environment that encouraged open communication and teamwork.
- Achieved high levels of family satisfaction with regular updates on their loved ones'' progress and addressing concerns promptly.
- Collaborated with other departments to enhance inter-disciplinary care for residents, ultimately improving overall wellbeing.
- Enhanced staff retention through the implementation of comprehensive employee recognition programs that acknowledged outstanding performance and dedication to their roles.
Education
Master of Arts - Geriatric Administration
Norwich University
Northfield, VTBachelor of Arts - Psychology
Bishop's University
Lennoxville, QueSkills
- Collaborative learning
- Staff Development
- Decision-Making
- Rapport and relationship building
- Public Speaking
- Educational leadership
- Sales Presentations
- Leads Prospecting
- Contract Negotiations
- Product Launches
- Brand Marketing
- Networking Events
Timeline
Director of Education
Aqualane Clinical Research
03.2023 - 10.2023
Executive Director
Restoration Senior Living/Distinctive Living
04.2021 - 01.2023
Director of MC / Interim Executive Director AL
Amavida Senior Living
08.2019 - 11.2020
Director of Education/Regional Director
Alzheimer's Association, FGCC
08.2004 - 10.2018
Director of Memory Care
American Retirement Corporation
10.2001 - 05.2004
Master of Arts - Geriatric Administration
Norwich University
Bachelor of Arts - Psychology
Bishop's University