Summary
Overview
Work History
Education
Skills
Platform Proficiencies
Timeline
Generic

Catherine Holden

Los Angeles,CA

Summary

Highly organized and motivated public relations professional with a demonstrated track record of building relationships with clients in the entertainment, consumer product, hospitality, and travel industries. Proven track record of securing impactful press coverage on behalf of clients.

Previous clients include: The Ranch at Laguna Beach, Nomada Hotel Group, The Ranch at Rock Creek, Disney Consumer Products, NBC's American Song Contest, AMC Networks.

Overview

3
3
years of professional experience

Work History

Assistant Account Executive

Victoria King Public Relations
03.2023 - Current
  • Drafted and edited materials including pitches, press releases, media alerts, fact sheets, and client correspondence
  • Pitched and secured variety of local, regional and national media coverage such as exclusives, interviews, features, and round-ups
  • Developed PR plans and completed research on industry trends for the team to share with clients
  • Organized and coordinated client meetings / meeting agendas with internal and external participants to ensure a cohesive meeting experience
  • Created monthly reports including coverage garnered, media visits planned and held, and pitching correspondence
  • Managed and monitored awards and submitted relevant clients
  • Executed property stays for press and other media to create interest for current and future editorial opportunities

Account Assistant

MPRM Communications
01.2022 - 01.2023
  • Supported accounts including developing agendas, meeting recaps and coverage reports
  • Created media lists across different divisions (entertainment, business, lifestyle)
  • Drafted pitches and secured press coverage to clients
  • Conducted in-depth research for clients and internal team
  • Researched and presented editorial and speaking opportunities to clients
  • Managed and monitored award submissions
  • Assisted in planning and executing events including red carpets and press junkets

Public Relations Intern

Blaze PR
09.2021 - 12.2021
  • Assisted the team with a variety of projects including press clippings, media lists, and press releases
  • Completed research on possible media to target for upcoming campaigns and activations.

Education

Bachelor of Arts - Communication Studies

University of San Diego
San Diego, CA
2020

Skills

    Media Outreach

    Trend Spotting

    Press Releases

    Client Relations

    Media Lists

    Communication Plans

    Time Management

Platform Proficiencies

Muck Rack

Cision

Google Suite

Microsoft Office Suite

WordPress

Timeline

Assistant Account Executive

Victoria King Public Relations
03.2023 - Current

Account Assistant

MPRM Communications
01.2022 - 01.2023

Public Relations Intern

Blaze PR
09.2021 - 12.2021

Bachelor of Arts - Communication Studies

University of San Diego

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