Overview
Work History
Education
Skills
Websites
Summary
Timeline
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Makenna DeGeronimo

San Francisco,CA

Overview

3
3
years of professional experience

Work History

Account Executive

J Wade Public Relations
San Francisco, CA
10.2024 - Current
  • Managing PR initiatives across culinary and lifestyle sectors, ensuring brand representation for prominent accounts, such as wineries and restaurants.
  • Establishing communication goals with clients, and developing corresponding action plans.
  • Building and maintaining relationships with key consumer and trade media.
  • Writes, edits, and reviews various media content and press releases.
  • Enhancing exposure opportunities and controlling large, strategic messaging programs in the lifestyle space.

Account Coordinator

Dan Klores Communications
San Francisco, CA
07.2023 - 10.2024
  • Managed eight client accounts by creating deliverables such as media lists, coverage trackers, and internal agendas for daily communication.
  • Responsible for developing advanced marketing strategies and conducting market research on brands such as JBL, Airbnb, and RCA, etc.
  • Developing and maintaining relationships with clients.
  • Researched and networked to gain new business ventures.

Public Relations Specialist

Salina Killa
Menlo Park, CA
06.2022 - 01.2024
  • Put together a detailed PR plan addressing marketing strategies and tactics for the growth of Salina's self-brand.
  • Cultivated active participation in entertainment community by recognizing and leveraging engagement opportunities.
  • Conducted research on audience segments and identified patterns using trend analysis.
  • Enhanced public relations through freelance engagements.

Brand Ambassador

Woopdo
University Of Oregon
08.2022 - 07.2023
  • Company Overview: Startup Tech Company
  • Primary contact and representative on the University Of Oregon campus, nurturing consumer relationships to drive brand image and engagement
  • Developing relevant marketing campaigns, effectively increasing sign ups by 30%
  • Forming collaborations with on campus organizations to promote sustainability tactics connected to brand image
  • Startup Tech Company

Social Media Consultant

The Little Wonders Playbook
Barcelona, ESP
06.2022 - 08.2022
  • Maintain relationships with media outlets through weekly communication & product awareness
  • Manage all social media platforms such as Instagram, TikTok and Facebook
  • Schedule and develop social media content plan weekly, increasing follower count by 25%
  • Content creation with Adobe, Canva and Photoshop to relay visual marketing tactics

Education

Bachelor of Science - Public Relations & Sports Business

University of Oregon
01.2023

Skills

  • Strategic communication
  • Problem solving
  • Press release writing
  • Media relations
  • Media outreach
  • Social media management
  • Twitter
  • LinkedIn
  • Instagram
  • TikTok
  • Facebook marketing
  • PRNewswire
  • MuckRack
  • Google Office
  • Cision
  • Microsoft Office
  • Adobe Creative Cloud

Summary

As a professional I bring a vibrant blend of expertise in media relations, writing, social media, and relationship building to my role as asst. Account Executive. I refined my skills at Dan Klores Communications (DKC), where I have delved into every facet of communications, from strategic planning to media relations and integrated marketing. With a genuine enthusiasm for my work, I have collaborated with a diverse range of clients across sectors including technology, education, sports and gaming, sustainability, travel, and design. Throughout my career, I has partnered with notable brands such as Airbnb, Dr. Seuss, JBL, Twitch, and Gamefam.

Currently at J. Wade Public Relations, I am eager to explore opportunities within the consumer lifestyle space. I am passionate about collaborating with innovative companies that align with my personal and professional interests of wellness, travel, food and beverage, and hospitality.

I grew up in Palo Alto, CA and earned my Bachelor of Science in Public Relations and Sports Business from the University of Oregon. Outside of work, you can find me practicing yoga, exploring new restaurants, and traveling as much as possible—always on the lookout for an adventure!

Timeline

Account Executive

J Wade Public Relations
10.2024 - Current

Account Coordinator

Dan Klores Communications
07.2023 - 10.2024

Brand Ambassador

Woopdo
08.2022 - 07.2023

Public Relations Specialist

Salina Killa
06.2022 - 01.2024

Social Media Consultant

The Little Wonders Playbook
06.2022 - 08.2022

Bachelor of Science - Public Relations & Sports Business

University of Oregon
Makenna DeGeronimo