Veronica Cruz
Austin
Summary
Account Executive with a proven track record at TrendSource, responsible for managing a $2M+ client portfolio and driving operational strategies based on data analytics. Distinguished by building trust-based client and team relationships whilst delivering high-quality outcomes, using strong negotiation skills, and strategic communication to drive business growth and client satisfaction.
Overview
8
8
years of professional experience
Work History
Account Executive
TrendSource
San Diego
07.2024 - Current
- Manage a $2M+ client portfolio including credit bureau resellers as well as major banking and retail agencies.
- Serve as the primary liaison between clients and internal teams (Operations, Project Management, Data Development).
- Works as primary liaison between company, clients, Project Management, Operations and Data Development teams.
- Lead client onboarding and ensure seamless integration into proprietary systems.
- Represent the company at client conferences to promote new programs and expand business relationships.
- Provide operational strategies through data review and analytics.
- Oversee invoicing and account receivable processes; resolve financial discrepancies.
Client Success Manager
TrendSource
San Diego
01.2023 - 07.2024
- Built and maintained strong, trust-based relationships with clients, ensuring delivery of high-quality project outcomes.
- Managed day-to-day program operations and conducted daily progress reviews.
- Facilitated alignment meetings across IT and project management teams.
- Designed and implemented data collection tools such as surveys and questionnaires.
- Uses expertise to effectively author and organize web-based research materials in accordance with company quality standards.
- Authored and organized research materials; prepared executive summaries using effective data visualization.
- Collaborated with IT on system design, testing, and deployment for client solutions.
Program Coordinator / Field Service Coordinator
TrendSource
San Diego
10.2019 - 01.2023
- Coordinated project logistics, scheduling, and budget management for multiple programs.
- Drafted marketing materials to support company communications and public promotions.
- Negotiated contractor payments while maintaining compliance with budget constraints.
- Reviewed and edited internal/external communications to ensure brand consistency.
Content Moderator
Webtoon
Los Angeles
09.2019 - 12.2019
- Monitored and reviewed user-submitted content for compliance with community guidelines.
- Managed escalations to maintain advertiser relationships and brand integrity.
- Followed through on all critical departmental escalations to ensure advertiser retention.
Student Reporter
San Diego State University
San Diego
08.2017 - 05.2019
- Reported on community issues such as homelessness and public safety trends.
- Produced multimedia content for campus and local news coverage.
Education
Bachelor of Arts - Journalism & Spanish Discipline
San Diego State University
San Diego, CA05.2019
Skills
- Client services
- Project management
- Budget oversight
- Data analytics
- Reporting
- Contract negotiation
- Invoicing
- Process improvement
- Workflow optimization
- Strategic communication
- Presentation
- Microsoft Office Suite
- Negotiation skills
- Problem solving
- Dependability
Timeline
Account Executive
TrendSource
07.2024 - Current
Client Success Manager
TrendSource
01.2023 - 07.2024
Program Coordinator / Field Service Coordinator
TrendSource
10.2019 - 01.2023
Content Moderator
Webtoon
09.2019 - 12.2019
Student Reporter
San Diego State University
08.2017 - 05.2019
Bachelor of Arts - Journalism & Spanish Discipline
San Diego State University