Business Owner
Avid Branding, Inc.
San Diego, CA
05.2002 - 06.2020
- Developed best practices and managed daily operations, always available to customers and vendors 24/7.
- Established a highly profitable account base that grew exponentially due to customers' personal referrals and continued networking.
- Gained a reputation as a SME (Subject Metter Expert) in all things "promotional products" including trade shows, product marketing, corporate events and executive gifting.
- Vetted suppliers and negotiated low wholesale costs to offer competitive pricing to customers.
- Managed the order process from quote to delivery, resolving order production/shipping problems quickly to ensure a perfect sales experience for customers.
- Performed all "Back Office" roles, including budgeting/forecasting, bookkeeping (QB), sales taxes, payables, receivables, corporate compliance & taxes.
- Featured in a Feb 18, 2013 article in the San Diego Union Tribune's Business section highlighting my success as a "solopreneur" and the many roles required of a solo business owner.