Summary
Overview
Work History
Education
Skills
Timeline
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Catherine Taylor, RD

Virginia Beach,VA

Summary

Established Sales Professional and Registered Dietitian with 5 years of experience in medical nutrition sales. Deeply committed to fostering connections that effect positive change in the health outcomes of individuals and communities. Currently working with healthcare professionals across Integrated Delivery Networks (IDNs) and community hospitals in the Hampton Roads and Richmond metropolitan areas, focusing on quality metric improvement through the strategic implementation of nutrition solutions.

Overview

10
10
years of professional experience

Work History

Therapeutic Nutrition Sales Representative

Abbott Nutrition
07.2019 - Current
  • Responsible for driving institutional and downstream sales of Adult Nutrition portfolio by elevating the role of nutrition across disciplines and integrating product portfolio into hospital protocols and transitions of care pathways. Achieved through 6 live sales calls per day, connecting with 18 healthcare professionals.
  • Preserve and grow market share by maintaining and optimizing IDN and GPO contracts. Showcase Abbott Nutrition as an integrated institutional partner in patient care by building and maintaining relationships with key stakeholders including Clinical Nutrition, Quality & Safety, Supply Chain, Case Management, Nursing, Wound Care, Oncology and Department of Surgery.
  • Utilize clinical research to demonstrate improved clinical outcomes, cost savings, and care delivery optimization. Facilitate clinicians in implementing quality improvement interventions that use Abbott Nutrition products to streamline delivery and improve quality of care.
  • Collaborate with Regional Account Manager and Clinical Liaison to execute strategic plans, negotiate and maintain contract compliance, and minimize competitive threat.
  • Consistently meets or exceeds sales goals. Recognized as a regional leader in customer management, sales process, and strategic team collaboration.

Outpatient Oncology Dietitian

Virginia Cancer Specialists (VCS)
02.2018 - 06.2019
  • Provided Medical Nutrition Therapy to maximize nutrition delivery while managing the side effects associated with patients’ treatment and diagnosis.
  • Educated cancer survivors on the management of health behaviors for optimal quality of life and longevity.

Nutrition Consultant

Nutrition In Demand, LLC
12.2016 - 06.2019
  • Provided strategic nutrition support related to health and wellness in the areas of consumer communications, web content, research, nutrition curriculums, and rebranding solutions.
  • Notable clients include Conagra, American Institute for Cancer Research, Food Marketing Institute, Nestle Health Sciences

Clinical Dietitian

Healthcare Services Group
12.2016 - 02.2018
  • Dietitian in a 120-bed long term care facility
  • Highlights included re-establishing follow-up processes for high-risk patients, and working with staff to improve compliance in the preparation and service of therapeutic and mechanically altered diets
  • Served as an advisor to the director of dining services

Lead Dietitian

VIDA Fitness
12.2013 - 12.2016
  • Lead the development of VIDA Fitness’ nutrition department, which in two years quadrupled in staff to produce monthly revenue of $6,000 per dietitian
  • Counseled clients with result-oriented goals of weight loss, disease management, and enhanced sport performance
  • Delivered employee wellness solutions for corporate partners
  • Consistently met sales goals and closed at a rate greater than 30% for new client packages and over 50% for ongoing follow-up services

Education

Registered Dietitian
08.2013

Dietetic Internship -

National Healthcare Corporation
Murfreesboro, TN
06.2013

Bachelor of Science - Dietetics

James Madison University
Harrisonburg
08.2012

Skills

    Medical Sales

    Account Management

    Territory Management

    Upselling

    SalesForce

    Tableau

    Medical Nutrition Therapy

    Persuasive Selling

    Adaptability

    Interpersonal Skills

    Communication

Timeline

Therapeutic Nutrition Sales Representative

Abbott Nutrition
07.2019 - Current

Outpatient Oncology Dietitian

Virginia Cancer Specialists (VCS)
02.2018 - 06.2019

Nutrition Consultant

Nutrition In Demand, LLC
12.2016 - 06.2019

Clinical Dietitian

Healthcare Services Group
12.2016 - 02.2018

Lead Dietitian

VIDA Fitness
12.2013 - 12.2016

Registered Dietitian

Dietetic Internship -

National Healthcare Corporation

Bachelor of Science - Dietetics

James Madison University

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Catherine Taylor, RD