Catherine Torbush
Roswell,GA
Summary
Compassionate counselor with expertise in guiding clients and families through critical decision-making processes. Proven track record of supporting seniors in navigating challenges and achieving personal goals. Committed to fostering positive outcomes through empathetic communication and tailored strategies.
Overview
16
16
years of professional experience
Work History
Residency counselor
Lenbrook Senior Living Community
Atlanta , GA
01.2015 - 01.2025
- Served as primary contact for potential residents, providing essential information during initial interactions, which enhanced my customer relationship management skills.
- Conducted [Number] community tours to effectively showcase available amenities and facilities, contributing to a [%] conversion rate of leads to residents.
- Clarified wait list procedures and move-in timeframes to manage resident expectations, improving overall resident satisfaction.
- Successfully promoted new, larger residencies, resulting in a [%] increase in inquiries during my tenure.
- Maintained regular communication with leads to nurture relationships, demonstrating strong communication skills and fostering community engagement.
Sales manager
Hammond Glen Senior Community
Sandy Springs, Georgia
06.2009 - 10.2014
- Contacted potential clients to schedule meetings based on expressed interest and shared information.
- Established relationships with prospects through follow-up communications to gauge seriousness.
- Revised policy to incorporate weekend coverage, leveraging increased resident activity for tours.
- Planned and executed events, including luncheons and informational gatherings, enhancing engagement.
- Implemented Jazz Brunches by incorporating a Jazz Trio into existing Sunday Brunch, attracting potential residents effectively.
- Maximized cost-effectiveness of events while ensuring high satisfaction among attendees.
- Utilized feedback from events to refine future planning and execution strategies.
- Coordinated logistics for successful gatherings, focusing on resident outreach and community connection.
Education
Bachelor of Arts - Journalism
Georgia State University
Atlanta, GA03-1985
Skills
- Effective communication with residents and potential residents
- Team collaboration to maintain consistent messaging
- Vendor relations
- Time management
- Use of CRM to schedule contacts
- Active listening
- Problem solving
- Marketing strategies to educate leads on the value of moving earlier
- Nurturing the entire family on the value of being in a senior community
Timeline
Residency counselor
Lenbrook Senior Living Community
01.2015 - 01.2025
Sales manager
Hammond Glen Senior Community
06.2009 - 10.2014
Bachelor of Arts - Journalism
Georgia State University